By  on August 24, 2010

QVC doesn’t lack for an audience — it broadcasts to 98 million households — but the one thing it doesn’t have is a brick-and-mortar store, which meant the home-shopping giant was forced to stay home for last year’s Fashion’s Night Out extravaganza. This time around, QVC is intent on getting in on the action by opening a remote studio that will house its first-ever pop-up shop in New York’s Rockefeller Center.

This story first appeared in the August 24, 2010 issue of WWD. Subscribe Today.

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