After getting her feet wet in the category over the summer — by way of a swimsuit collaboration with Melissa Obadash — Rachel Roy is breaking out on her own with two full-fledged swimwear collections.
“Moving back to the West Coast after 20 years in New York, I’ve found myself needing year-round swimsuits and wanting to create collections that reflect me,” Roy said, noting that the beach is where she feels the most at peace with her two daughters, Ava and Tallulah.
Roy will launch two collections under the umbrella of her namesake label, both offering mix-and-match bikini separates and one-pieces. The Rachel Roy swim collection will launch next year and ranges in price from $76 to $185, and Rachel Rachel Roy, which rolls out to select Macy’s locations and rachelroy.com later this month, ranges from $48 to $98.
Roy’s signature collection takes inspiration from Nineties supermodels, offering modern silhouettes, cutout detailing and Italian fabrics in saturated colors. The Rachel Rachel Roy line has a more youthful, eclectic vibe with playful watercolor and floral prints, transparent mesh and studding.
“Some women are more active at the beach than others, so we wanted to make sure that women were going to feel comfortable and supported in the constructions of the suits, but still feel sexy,” Roy said.
The designer has been busy lately, having recently unveiled a graffiti-printed ath-leisure collection, monogrammable leather accessories and a line of body chains and costume jewelry. But Roy said she expands into new categories with careful consideration.
“‘Why? Why does she need this? Do we have a truly authentic point of view and something different to offer her?'” Roy said. “My goal is to always create something that is going to add value to her life and to be a business that adds value to my community. Both of my [swim] collections are styles that I trust — as a 42-year-old woman — to make me look both protected yet sexy. And my 16-year-old-daughter helped to shape the Rachel Rachel Roy collection with a youthful voice.”
Roy said she will launch curvy sizing for the Rachel Rachel Roy collection next year.