NEW YORK — With Color ID, its latest foundation line, Lancôme is aiming to match nearly every skin tone under the rainbow. Set to bow in March in Lancôme’s 2,200 U.S. department and specialty store doors, the line includes 20 shades in four intensities. For more, see the story Lancome’s New Color ID aims for a Perfect Match. In other news, Lancôme opened a concept store in Hong Kong. See the story Lancome Looks Into Its Future.
This story first appeared in the November 14, 2003 issue of WWD. Subscribe Today.