Rayden of Pacific Sunwear will Join Limited in March

NEW YORK — Michael W. Rayden, president and chief executive of Pacific Sunwear of California, will join The Limited Inc. in March, though neither Limited nor Rayden disclosed what his position will be. There was speculation Tuesday that Rayden will take a top spot at a division of the Limited, possibly Lerner New York, where the president’s post is vacant, though The Limited is known for moving executives across divisions. Rayden could not be reached, and Limited declined to comment.

His departure was announced by Pacific Sunwear, a specialty retailer of casual apparel, accessories and footwear for young men and juniors, based in Anaheim, Calif. This month, Pamela Goodman resigned as president of Lerner’s. Michael Weiss, vice chairman, has been overseeing the chain. Goodman had been leading a repositioning of long-struggling Lerner’s, attempting to give it more of an identity by improving the quality of the merchandise, keeping its budget price points and defining the customer as 35-to-55-year-old working women. She resigned due to “conflict-of-interest issues,” The Limited said, but found no misconduct on her part. Goodman last year married Barry Goodman, president of Channel Textiles, a supplier to Lerner’s and other Limited divisions.

Sally Pearson continues as Lerner’s executive vice president for merchandising. In another change at The Limited, Pia Ferrario was named executive vice president and general merchandise manager of Victoria’s Secret Catalog. Ferrario, previously vice president and merchandise manager of tops at the Limited Stores division, succeeds Sarah Gallagher, who left the company in December.

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