NEW YORK — Modeling, a stint on Donald Trump’s reality television show “The Apprentice” and now, a fragrance, Stacie J Golden: There’s not much the curly-haired, green-eyed entrepreneur Stacie Jones, known as Stacie J, hasn’t done.

In the sanctuary of her Harlem-based Subway sandwich shop, dressed down in a fitted camouflage T-shirt, layered necklace and khaki cargo pants, the reality TV star says she never would have dreamed that she’d be creating her very own fragrance, let alone wearing it, until Revelations Perfume and Cosmetics of New Hope, Pa., suggested it. The juice was created by French fragrance maker Givaudan and Revelations manufacturers and distributes it.

“I normally just wear oils,” Jones laughed. “But when I was approached with the idea, I said ‘Let’s do it!’”

This go-for-it attitude is partly responsible for her appearance on the second season of the “The Apprentice.” When asked why she decided to do the show, she simply replies, “Why not? Everything I do is always different.”

After a last-second decision to apply as a contestant for the show and several interviews later, Jones managed to beat out thousands of others for a slot.

Before she knew it, the Ford model had her picture plastered on every major billboard in the city. Although she was eventually fired by Trump on the show, she still describes Trump as “a genius” and aspires one day to open more businesses.

Jones, who describes creating her fragrance as a “learning experience,” said she tried to pick out ingredients to make others think of sensuality, sexuality, power and fun.

With an eclectic mix of essences such as Swiss chocolate cream and juicy red fruits, the fragrance, said Jones, “was inspired by life; the colors yellow and gold help to represent that.”

“I can’t take it off,” she said of the fragrance, while sniffing her arm after spraying on more of the amber-colored juice. “I’m addicted to it already.”

And it seems that the public is still addicted to her, as well. Where most reality TV stars fade into obscurity after a couple of months, Jones has been using what she describes as her “15 minutes of fame” from her time on “The Apprentice” to go after her dreams of accomplishing everything from being a TV producer to creating a line of accessories.

This story first appeared in the July 7, 2006 issue of WWD. Subscribe Today.

“Everyone thinks that just because you were on a reality TV. show, you should be a millionaire,” she said. “Now that I am more of a public figure, I feel that I have more of a responsibility to the community. It’s very important to me that I stay humble.”

Stacie J Golden launches next month in 600 Icing by Claire’s stores nationwide.

According to industry sources, the fragrance is estimated to do $5 million in the first year. The fragrance will be offered in two sizes, 30 ml. for $16.50 and 50 ml. for $24.50.

load comments
blog comments powered by Disqus