By  on February 12, 2018

Renzo Rosso, the Italian fashion titan and Diesel founder, knows he has a lot of work to do. “We need Diesel to be cool again,” Rosso admitted. “We need people to start talking again about Diesel.

“Diesel was born with me,” he added. “I’m back to give my DNA. I created a good team of people, young people, very modern Millennials. They make me younger with the creation of products that are really connecting with what the young customer wants. The way we communicate, what we are communicating, we’re always working to bring some crazy fun with irony.”

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