By and  on August 24, 2018

The evolution of a movement has to start somewhere.

More Americans are identifying as nonbinary, transgender and nongender-conforming, with members of Generation Z in particular embracing the notion of gender fluidity with open arms. Teens and young adults prefer shopping together, regardless of gender. The cohort has $44 billion in purchasing power, according to a study by IBM and the National Retail Federation, but the fashion and retail industries have been slow to address its needs.

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