NEW YORK — It’s nearly a week since Revlon kicked off its eighth annual Revlon Run/Walk For Women in Times Square, but it’s still the talk of the town.

The bicoastal event, which was cohosted by Revlon spokeswoman Julianne Moore, Mariska Hargitay of “Law & Order: SVU” and Yankees manager Joe Torre, has raised $32 million in funds to date, and this year has brought in $61,000 from New York alone (donations are being accepted through the first week in June).

The event drew in some 40,000 participants, despite the morning’s inclement weather, to raise funds in support of women’s cancer research, counseling and outreach programs. The runners and walkers completed a 5-kilometer course that began at Times Square and ended at East 102nd Street in Central Park.

While Moore, who has shown her support for the Run/Walk since she began working with Revlon in 2002, did not actually participate in the event (although she arrived head-to-toe in athletic gear), she said that it holds a very important place in her heart: Moore’s grandmother died of misdiagnosed breast cancer “years ago,” she said, adding, “[This event] is always surprisingly emotional because people are here for somebody.”

Other celebs in attendance included Billy Baldwin, former Revlon spokesmodel Karen Duffy and actor Topher Grace. Grace, who drove the event’s pace car, said he’d received a call from Run/Walk co-chair Lilly Tartikoff, co-founder of the Revlon/UCLA Women’s Cancer Research Program and the Entertainment Industry Foundation, urging him to help out. “She has this amazing, inspirational and kind of contagious passion for the cause, so I couldn’t say no,” he said. Grace just finished his tenure at “That ’70s Show” (in addition to four films in the last year) and said he recently purchased an apartment in New York, “so this is kind of a way to kick it off.”

New York-area beneficiaries for 2005 include the National Women’s Cancer Research Alliance, Memorial Sloan-Kettering Cancer Center, the National Breast Cancer Coalition and Gilda’s Club New York City, a support center for those touched by cancer, among others. The 12th annual Los Angeles-area Revlon Run/Walk will take place on Saturday, May 7, and will be hosted by Halle Berry.

This story first appeared in the May 6, 2005 issue of WWD. Subscribe Today.

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