By  on October 20, 2017

If any further proof were needed of the growing power of superinfluencers — or just plain influencers — in the retail and fashion worlds, all one has to do is look at the numbers at Revolve: Up to 70 percent of the site’s revenues are driven by influencers.

Which means that the e-commerce site — said to be on track to surpass $1 billion in sales this year — can thank a loyal network of global content creators for fueling a staggering $650 million to $700 million of its revenues by year’s end. Sales “driven by influencers” either come from an influencer’s direct link to purchase or a Revolve activation where influencers were present, explained Michael Mente, cofounder and cochief executive officer of Revolve.

To continue reading this article...

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus