By  on November 13, 2019

LET’S STAY TOGETHER: Against a stark white background, Mert Alas and Marcus Piggott have shot an alternative holiday campaign for Burberry. Titled “What Is Love?” it is chief creative officer Riccardo Tisci’s first holiday ad effort, meant to telegraph union, hope and love.

“I wanted to celebrate the spirit of togetherness,” Tisci said. “That, for me, is the true spirit of the holiday season and what I really wanted to showcase with this campaign. Family is all about unity and love. Coming from a big family myself, this is deeply rooted in who I am. Ever since I moved away from home, wherever I am in the world and whomever I am with, this sense of family and togetherness has always grounded me.”

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