The price of a TV commercial broadcast during the Super Bowl keeps heading up, but the value of such TV spots has turned south, according to some marketing and media experts.
“Super Bowl commercials are not worth it if you just look at the numbers,” said Jon Bond, co-chairman of Kirshenbaum Bond + Partners, one of six panelists convened by Reuters on Wednesday to discuss the high-profile ads that cost about $85,000 per second, or roughly $2.6 million for a 30-second spot.
Penelope Cruz wows in a strapless white @chanelofficial feather dress. She is nominated for Best Movie/Limited Series Supporting Actress for The Assassination of Gianni Versace: American Crime Story. #Emmys
Take a peek into Gucci's new Instagram account (@guccibeauty), which is guided by Creative Director Alessandro Michele’s vision of beauty. In typical Gucci fashion, the account already features a series of artworks spanning across history, ethnicity, culture and geography. It will showcase and promote its new cosmetic launches and fragrances as well as looks from the fashion shows and special collaborations with artists and talents. #wwdbeauty
Photographed by @delphachardphotos