By  on January 25, 2007

The price of a TV commercial broadcast during the Super Bowl keeps heading up, but the value of such TV spots has turned south, according to some marketing and media experts.

“Super Bowl commercials are not worth it if you just look at the numbers,” said Jon Bond, co-chairman of Kirshenbaum Bond + Partners, one of six panelists convened by Reuters on Wednesday to discuss the high-profile ads that cost about $85,000 per second, or roughly $2.6 million for a 30-second spot.

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