Kate and Laura Mulleavy of Rodarte are partnering with H&M-owned label & Other Stories for a spring capsule collection, or a co-lab, as & Other Stories calls the project. The collection, which will include ready to wear, accessories and shoes, will hit & Other Stories stores and online for spring 2016. Prices range from $29 for tights to $325 for a sequin dress. This is & Other Stories’s 16th collaborative collection, having enlisted Lykke Li, Rachel Antonoff, Sadie Williams, Vika Gazinskaya, The Lake & Stars and Clare Vivier among others for past capsules.
“Through this special collaboration with & Other Stories, we are excited to translate the Rodarte narrative into a new environment. [The unique positioning] of & Other Stories in the fashion landscape has allowed us to create a truly special collection,” said Kate and Laura Mulleavy in a statement issued by & Other Stories. Since launching Rodarte in 2005 out of their parents’ home in California, the Mulleavys have kept the label very niche with its fans waiting for expanded commercial viability. This collaboration could be a step in that direction.
“With Rodarte’s strong co-lab collection we’re adding a new L.A.-infused perspective to our selection and bringing inspiration and ideas to encourage all personal styles, or stories,” said Samuel Fernström, managing director, & Other Stories.
There are currently more than 20 & Other Stories retail stores, mostly in Europe, with an expanding U.S. presence. More fashion-forward and upscale than H&M, & Other Stories prices start where H&M’s stop. The label is competitive with Zara, and targets fashion-conscious women with a personal look. The design atelier for & Other Stories is primarily based in Paris with a smaller team in Stockholm.
The first & Other Stories store opened in March 2013 in London with outposts in Copenhagen and Stockholm following in rapid succession. The first U.S store opened in October 2014 at 575 Broadway in SoHo, and on Oct. 30, & Other Stories will unveil a 9,700-square-foot store on two levels at 505 Fifth Avenue at the corner of 42nd Street. The site was formerly an H&M unit.