NEW YORK — One era is ending in the Designer Fragrances Division of L’Oréal USA and another is beginning.
This story first appeared in the January 30, 2004 issue of WWD. Subscribe Today.
Dick Roderick has decided to cap a two-decade-plus career by retiring at the end of July as senior vice president of sales. He will be succeeded by Leslie Marino, who has been field vice president of sales for the division since 1999.
Roderick joined the company in 1980, when it was called Cosmair USA, as a regional manager in the Lancôme Division and was promoted to vice president of sales in 1985. He subsequently relocated to his hometown of Boston and took a post as vice president of sales in the department store group of Reebok. He later rejoined the cosmetics industry with a post at Lancaster Fragrances as vice president of sales. He came back to L’Oréal in September 1996 as vice president of sales for the then named European Designer Fragrances Division. The first major launch he engineered was Acqua di Gio for Men, which blossomed into the category leader, and helped the division become the men’s fragrance pacesetter. He was promoted to senior vice president of sales for the combined Designer Fragrances Division in January 1999.
Before coming to L’Oréal, Roderick had begun a retailing career at Jordan Marsh in Boston. So did Marino, who went through the training program in 1985 and worked there for five years in a succession of managerial jobs. She then joined Lancôme in Boston as an account executive. Marino relocated to New York, where she aided the growth of the Ralph Lauren Fragrances Division in the early Nineties. When the Ralph Lauren and Designer Fragrances Divisions were joined in the late Nineties, Marino played a key role as an executive in charge of the eastern U.S. She amassed an impressive record in moving from account executive to regional sales manager to director of sales development to field vice president. Jack Wiswall, president of the division, lavishly praised the accomplishments of both executives.