NEW YORK — Fashion week here is when companies traditionally like to launch products, open new stores and attract general attention, the better to bask in the glow of the industry’s swelled ranks.
Rogan has chosen the occasion to introduce its new line of furniture, which is made from reclaimed hardwood lumber taken from upstate New York factory buildings. The furniture has the same artisan quality as the company’s jeans. The imperfections in the wood attest to its history.
The collection will be displayed at Barneys New York Feb. 3-17, grouped on the fourth floor of the Madison Avenue flagship, where Rogan’s A Litl Betr suit collection typically hangs. Rogan launched A Litl Betr last year.
Classic industrial materials such as welded steel and cast aluminum, combined with antique leathers and specially finished denims and canvases, give pieces such as lounge seating, dining sets, shelving and accessories a rugged look. Even the upholstery uses techniques common in preindustrial clothing and furniture design.
A Rogan spokeswoman said the company plans to open its own store here later this year, but declined to comment on possible locations. Until then, the furniture will be sold at Larson-Fanning and Fred Segal in Los Angeles.