By  on June 20, 2019

A retail veteran with more than a decade’s experience in merchandising at the Gap, Erin Lowenberg, like many working in fashion in San Francisco, felt the pull of start-up culture, and the value of sustainability when she joined Rothy’s shoes three years ago.

“I started when they turned the lights on,” Lowenberg said during a visit to her creative den in the basement of the footwear brand’s 60-person headquarters in the Jackson Square design district. “I come from Gap Inc., I cut my teeth there in the mid-Nineties. The leadership I was able to be around, and what I was able to listen and learn…but big retail is painful, I still think about all the T-shirts I bought. But knowing what we know now, it’s been fascinating to watch Roth and Stephen and to bring what I know about the mass market together with the joy of sorting colors,” she said of her job, directing design for the brand launched in 2015, which has used more than 30 million recycled plastic bottles to date to make its machine-knit, washable footwear, crossing the $140 million sales mark with five new stores planned this fall.

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