By  on October 30, 2017

Russell Athletic is the latest sport brand seeking to capitalize on the sport-driven streetwear boom. The 115-year-old brand is collaborating with Visitor on Earth, the unisex streetwear label by Tracey Mills, who got his start in fashion with Christian Audigier and has worked closely with Kanye West, codesigning his Yeezy collections, as well consulted on Fenty Puma by Rihanna. Mills launched VOE last year.

The Russell x VOE collection is a unisex capsule featuring tracksuits, oversize sweatshirts, T-shirts and socks in washes and proportions that represent the new school take on classic Nineties old school. Prices range from $70 to $600 and most of the merch features the Russell “R” logo and a Visitor on Earth Logo. Many of the Ts and sweatshirts feature graphic slogans that deliver a message of positivity and empowerment, such as “Peace in the Hood,” “The World Is Yours” and “Shut Down the System.”

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