New York City real estate doesn’t get more prime than Fifth Avenue between 49th and 50th streets. The East Side stretch belongs to Saks Fifth Avenue, which is using its flagship to make a major statement in support of American fashion beginning today. For two weeks, the department store is filling all of its windows with American brands showing during New York Fashion Week in September.
Timed to the lead up to NYFW, the window concept is meant as a pep rally of homegrown fashion during a moment when American designers could use a boost. “The whole state of American fashion is going through a change,” said Roopal Patel, Saks’ senior vice president and fashion director. “For the last few seasons, there’s been a lot discussion, a lot of conversation about the calendar, and New York Fashion Week, and what American fashion means today. We felt it was a really important moment to celebrate American fashion and creativity.”
Penelope Cruz wows in a strapless white @chanelofficial feather dress. She is nominated for Best Movie/Limited Series Supporting Actress for The Assassination of Gianni Versace: American Crime Story. #Emmys
Take a peek into Gucci's new Instagram account (@guccibeauty), which is guided by Creative Director Alessandro Michele’s vision of beauty. In typical Gucci fashion, the account already features a series of artworks spanning across history, ethnicity, culture and geography. It will showcase and promote its new cosmetic launches and fragrances as well as looks from the fashion shows and special collaborations with artists and talents. #wwdbeauty
Photographed by @delphachardphotos