OLYMPIC WARM-UP: After Katie Couric sported a Dale of Norway ski sweater on Friday’s “Today Show,” the company sold 500 units of the same style during the day. The brand, which is outfitting a few ski teams, was flooded with calls from sports fans looking to buy the $65 million anchor’s sportif look.
TRAVELS WITH GERT: NBC is looking after Columbia Sportswear’s Gert Boyle. In exchange for her company suiting up thousands of NBC on and off-air employees with winter gear, the network is handling her travel arrangements, Olympic tickets and expenses. Younger beyond her 78 years, “Mother” Boyle has been busy checking out women’s snowboarding, luge and figure skating.