By  on August 21, 2018

PARIS — There likely won’t be any iconic product launches or extravagant parties, but Sandro Homme is marking its 10th anniversary this year and has expansion plans that call for larger, coed stores.

“I am not really into celebrations,” said the label’s designer Ilan Chetrite, who added the men’s line of his parents’ budding apparel business a decade ago. It now sits in the SMCP Group alongside Paris brands Maje and Claudie Pierlot, controlled by the China-based Shandong Ruyi Group.

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