NEW YORK — Behnaz Sarafpour hopes to take the growing awareness of the environment to a new level — luxury.Where once eco-clothes had as much appeal as a burlap sack, they have become more popular in the contemporary category. Beginning with her spring show this Friday, Sarafpour is hoping to promote the trend at the designer level as well. To that end, she will present a capsule group made entirely with the environment in mind."I love fashion and never thought of it as a banal thing to do," Sarafpour said in the calm environs of her Chelsea atelier here. "But I think it's important to find something that goes beyond just making beautiful clothes."So Sarafpour, who has never been one to use fashion to make political statements, started researching fabrics and dyes around the world that wouldn't damage the environment and add to its pollution. But she deliberately shied away from the granola cachet the movement still carries in many fashion circles. "I wanted to look at it from the point of view of a designer who does a luxury product," she added.For the capsule line, Sarafpour started with organic fabrics she sourced from around the world, as well as biodegradable dyes. For instance, she used an organic waffle-weave cotton from Japan for a coat, then had it dyed in New York with Osage sawdust, which was a method used by Native Americans. The coat was embellished with natural malachite stones. Sarafpour also made a raw organic white waffle cotton jacket and dyed it using cochineal insects from South Africa, and a cotton dress dyed with product from a cutch plant extract from India. The tree sap gum used to bind the dyes comes from the south of Iran, Sarafpour's native country.The designer said she would like to keep developing the concept for future collections, and while prices were still being determined, it was clear to her that these limited edition pieces would be far costlier than the rest of her line. "Having this type of organic luxury is really something exclusive, and much more difficult to obtain than man-made artificial product," Sarafpour explained. "In most cases, people do them to keep the traditions of their regions. In that sense, it becomes the ultimate luxury product."And she has taken her interest in the environment beyond just clothes. This season, Sarafpour didn't send out printed invitations, but instead e-mailed them. Her intention was to reduce paper waste, and the designer has chosen to donate the money saved to The Nature Conservancy."It's a step in the right direction and every step matters," she said.
Exclusive: @longchamp is planning to stage its first official runway show at New York Fashion Week this fall. The French leather goods firm has expanded into ready-to-wear as part of its repositioning as a lifestyle brand. The show, scheduled for September 8, will also cap the brand’s 70th anniversary celebration. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @dominiquemaitre)
The Duke and Duchess of Sussex undertook their first overseas engagement as a married couple in Dublin. The trip included multiple events and outfits changes, including this black dress by @emiliawickstead that Meghan Markle wore for a party at the British Ambassador’s home. #wwdfashion #royals
At 20 years old – and with an estimated net worth of $900 million - @kyliejenner is the youngest person to ever make @forbes’ annual list of America’s Richest #SelfMadeWomen. “It’s incredible to be recognized for something I’m so passionate about, and I’m really grateful for that. I’ve always loved makeup and worked really hard to bring the first lip kit to the market,” said Jenner on founding @kyliecosmetics. See who else is on the list on WWD.com. #wwdnews #wwdbeauty (📷: @rainerhosch)
“The collection is inspired by Tulum and the Mayan Riviera – its laid-back luxury, life of cabanas, untouched coastline, natural habitats, exotic cocktails and jungle parties with renowned DJs,” said Matteo Maniatty, creative director and cofounder of @descendantofthieves, on the brand’s inspiration for its latest collection. See more designer sketches and inspirations on WWD.com. #wwdfashion #nyfwmens #nyfw
@riccardotisci17 is releasing a limited-edition capsule collection as part of his anticipated runway debut for @burberry in September. Delivered in a series of instant drops, this is the second Burberry capsule collection announced since Friday, when Tisci broke the news on his collaboration with @viviennewestwood. Get all the details on WWD.com. #wwdfashion #wwdnews
“It’s like a Cinderella story. You get a little fake, you get a little real, you put it together and voilà,” said legendary rapper Slick Rick, who helped pioneer the merge of luxury and streetwear. WWD’s @ariahughes spoke to @therulernyc about his jewelry collection, his collaboration with @bally and how the industry has evolved – link in bio. (📷: @kristaschlueter)
@ragandbone and @eminem are teaming up on a special capsule collection of streetwear pieces. Sold at a one-day pop-up in London’s Soho on Friday, the collection features three different T-shirt designs and a hoodie. The capsule is set to kick off the rest of Eminem’s shows in his European Revival Tour, which ends on Sunday. Get all the details on WWD.com. #wwdfashion