NEW YORK — It was 50 years ago this year that the world began to learn about the cut-and-blow, an innovation that unchained women from weekly visits to the salon and forever put Vidal Sassoon, its creator, on the hairstyling map.
Vidal Sassoon, now a brand on salons and educational centers owned by Regis Corp., looks to feature for its autumn/winter 2004 hair collection updated styles that have become as iconic as the hairstylist, who at 76 still makes the rounds at various trade shows around the world.
Tim Hartley, international creative director for Vidal Sassoon, said in honor of 50 years of creativity, Vidal Sassoon’s upcoming collection will be called Icon and will feature the brand’s most enduring looks. Hartley explained that like fashion, several hairstyles can be classified as classics.
“When you look at recurring themes in fashion there are certain aspects which are very classic. It is similar with hair. Some styles are always re-workable because they fit with the mood of the time. One of the most well-known is the five point, but the most wearable was the Nancy Kwan, which is worn hair shorter in the back and longer in the front.”
Several other looks will be featured, including the A-line bob, where hair swings freely but falls neatly back into place. Created by Sassoon in 1966, the A-line is credited with preceding traditional looser Seventies styles.
There’s also the 1976 box bob, which was inspired by Louise Brooks in the Twenties.
Hair color for the autumn/winter 2004 collection, styled by international technical director Annie Humphreys, implements shades of gold, appropriate for the 50th anniversary celebration. Wella, Sassoon’s color supplier for its 26 salons worldwide, is featuring gold for the time period, too.
A team including Richard Bush as the collection’s photographer, Patrick Li as the art director, Hector Castro as the fashion stylist and Kay Montano as the makeup artist looks to make it one of Sassoon’s best collections yet.
Advertising plans have not yet been ironed out, but the company does plan to use images from the shoot as in-store marketing pieces in its salons.