LAS VEGAS — Satellite shows were on the rise during MAGIC International.
At the WomenWear in Nevada event at the Rio All-Suites Hotel & Casino, where show directories ran out by 1 p.m. on Wednesday, co-organizer Jeff Yunis said attendance increased about 10 percent to 5,500 visitors and exhibition space sold out at 700 booths.
Acid-wash sweater knits in lace-up and zip-up looks were a top seller at PBJ Sport knitwear line. The year-old division of the line has been driving sales, president Jeff Zimmer said. “This has been our best show yet,” he added, with sales up by about one-third.
Fur-trimmed everything from scarves to sweaters was on the mind of Fiddlesticks boutique owner Michele Sink. “Fashions are looking a little more glamorous,” she said. Indeed, embroidered coats and bejeweled sweaters were selling at David Brooks, a division of Kellwood Co., said vice president of sales Elizabeth Geibel. “It’s all about novelty,” she said.
The gamble of a new venture paid off for the first Brighte show in Las Vegas produced by ENK International at the Venetian hotel. It featured contemporary exhibitors, including Da-Nang, Fray, Jotto and Nine Lives. “A very significant amount of money was written over three days,” said Elyse Kroll, president of ENK, who said the event attracted almost 1,500 buyers. Italian line Nine Lives made its U.S. debut at the show with rocker looks such as hoodies with metallic foil designs, denim jeans with leather-patched back pockets and moto-looking vests.
A new venue at the Venetian hotel proved to be a boon for the ASAP show, which showcased 150 booths and drew about 3,000 people. Even with the elimination of global textile and apparel quotas giving China a pricing edge, overseas exhibitors said they hoped to lure U.S. manufacturers with their free-trade agreements. Sobha Cashmere from Nepal had amassed 30 leads at the show, said Anil Juladhar, director of U.S. operations for the company. “We can work with small to medium firms and offer the advantage of no quotas on cashmere,” he said.
The first day of the Off-Price Show at the Venetian hotel had more than 5,000 buyers on the floor, which amounted to about five buyers for every seller, said Bill Jage, president of the show, which offers discounted merchandise to retailers. “Business has opened up and our buyers came ready to buy,” he said. “We’re up 12 percent from last February.”
Jage attributed the higher attendance to a healthier economy and to stores increasing their open-to-buys and even the demand for denim.
“Denim is just off the hook now,” said Jet Apparel’s Danielle Sheehy, a Costa Mesa, Calif.-based off-price vendor. “We’re selling everything from Mudd to Lucky Brand and Miss Sixty.”