NEW YORK — Scarlett Johansson fittingly wore a Stella McCartney dress on Tuesday night to unveil her own line for Reebok.

McCartney, of course, designs a line for Adidas, which bought Reebok earlier this year. And Johansson’s nod to her “fashion crush” coincides with the start of her own design career with the “Scarlett [Hearts] Rbk” collection, which launches this spring.

Johansson — the event’s main VIP, besides Reebok president and chief executive officer Paul Harrington — showed up at 8:15 for the 7 p.m. to 10 p.m. fete at XChange overlooking the Hudson River. Like many others in attendance, Johansson left before her party was over to slide into the nearby Hugo Boss roof party.

The evening’s main event was a 20-minute press conference, in which Harrington officially announced the partnership and Johansson answered a selection of questions that members of the international media wrote on index cards upon entering the party. “This is one of the most exciting announcements I can make as Reebok president,” he told the crowd.

The pint-sized actress admitted “my idea of aerobics is going for a slice.” Johansson had just returned from visiting Reebok’s Canton, Mass., headquarters, where she was in a three-hour meeting Monday about her fall 2007 designs. She wouldn’t disclose many details, but said all the pieces, including leggings and short dresses, would be thin and could “move from one season to the next.”

After the press conference, Johansson was whisked off to a roped-off section of the room. But she did give a reporter some friendly career advice from her experience playing a journalist in Woody Allen’s “Scoop,” which opened in theaters Wednesday: “It’s probably better to wait to sleep with the person you are covering until after you’ve gotten the full story.”

This story first appeared in the July 27, 2006 issue of WWD. Subscribe Today.

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