GREAT WALL: Pantina, which is sold promotionally in some 5,000 drugstores, hopes to gain 2 feet of permanent display space next year. For retailers without space to give, Pantina has created a countertop display featuring its core items, including a blush stick, lip gloss, eye shadow, tinted moisturizer and face shimmer powder. Its spring collection, dressed in pink packaging, includes two mineral makeup color palettes. Each $10 palette contains four eye shadow shades, blush and pressed powder. All Pantina mineral makeup products are free of talc, parabens, fragrance and preservatives, declared Wendy Chang, vice president of product development.

ACNE ACTION: American International Industries has built Bye Bye Blemish, a brand that it acquired a year ago, into a six-item skin care collection designed to prevent and treat acne. The collection, due to launch in January 2007, includes the existing Bye Bye Blemish Drying Lotion — billed as the star product — as well as Healing Minerals to reduce redness, Acne Control Gel, Daily Acne Repair, Clean Pore Peel and Anti-Acne Cleanser.

JESSE’S GIRL: CRL Marketing seeks to expand its color cosmetics brand, Jesse’s Girl. The whimsical line is currently sold in 700 Rite Aid doors, and expects to add another 100 doors within the drugstore chain by year’s end.

STICKY SITUATION: Vapon — the maker of TopStick Hairpiece tape for men — has turned its attention toward women with Fashion-Fix, a double-sided tape designed to prevent “wardrobe malfunctions.” Fashion-Fix, which contains 50 strips of tape for $7.99, launched in Sally Beauty Supply stores in May.

BAG APPEAL: E.L.F. Cosmetics wants to clean up the cosmetics bag business. The firm plans to introduced brightly patterned bags housed in acetate boxes, which make for easier, more attractive merchandising, said company chief executive officer Joseph Shamah. The bags, which range from $5 to $10 each, are slated to launch in the fourth quarter.

This story first appeared in the July 21, 2006 issue of WWD. Subscribe Today.

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