Toes, Toes Toes!: Feet were in at EPPS. Pedicure products abounded. Artificial nails for toes are hot items, according to Pacific World Corp. At W.E. Bassett, foot care is viewed as a major push for drug chains and the company has added more foot care products such as insoles to challenge category leader Dr. Scholl’s.
Royal Idea: Procter & Gamble is reportedly working on a multicultural cosmetics collection fronted by Queen Latifah, a spokeswoman for Cover Girl. One large mass merchant said she thinks anything associated with Latifah will have instant credibility, especially with multicultural shoppers.
Holding Pattern: Annie Hubert, president of Soho Cosmetics, a Canadian beauty brand recently acquired by Markwins, said the company will delay introducing its cosmetics line to the U.S. “We have to come up with something really different,” said Hubert. “Unless we can do it, we will hold off.” The company is proceeding with plans to launch cosmetics bags.
New Frontier: Caboodles, which is sold chainwide at Target, will soon set up shop in J.C. Penney stores. Caboodles vice president of sales Dallas Miller described the display as an open-sell, back-lit unit that will be manned by a cosmetician.
Implement Infusion: And with more care of toes come more tools and implements. Retailers were bombarded with high-tech implements ranging from a folding eyelash curler from Jatai under the Seki brand to a two-sided callous-rasp from Tweezerman. Universal Group also touted its vibrantly colored implements, as all companies try to challenge Revlon, Sally Hansen and TRIM for sales.
Nailed it: Pacific World is offering a new shorter artificial nail product called Short Cuts. The company sees signs that the business is perking up with Pacific World’s senior vice president sales and category management, Joel Carden, dubbing it the “healthiest in five years.” W.E. Bassett agreed and is adding artificial nails to its TRIM implement collection called Comfy Fit by TRIM (pricing $1.99 to $3.99). And color is returning to nails, knocking out subdued hues.
Beautiful Brushes: What Bobbi Brown and Trish McAvoy have done for brushes is filtering into the mass market. Diversified Distribution unveiled Posh by Upstate, a collection of brushes rivaling department stores’ offerings.
Orange County Choppers: The stars of Discovery Channel series “American Choppers” have tattoos and a successful fragrance in department stores. Now A&K Distributors is taking the 1-oz. size and repacking it for the mass market. Personal care items and gift sets will follow.
Online shopping: While many online beauty Web sites fizzled years ago, CosmeticMall.com is proving the model can work. The site is up to 500 vendors including mass and class.” We have real beauty experts who make recommendation and educate people,” said Erez Barak, vice president sales and marketing.
Power Hall: Manufacturers opting for the 10-minute meetings in the Power Hall (instead of 20 minute hotel room meetings) raved about the format. “I love it,” proclaimed Steven Shweky, vice president, Skaffles.