NEW YORK — Tucked away in a store-front workshop on the Lower East Side, builder Randy Hoffman can usually be found working on sets for a new ad for a department store, a TV commercial or a magazine spread. Hoffman, an art school graduate, fell into the fashion business by accident eight years ago when a stylist friend asked him to help build sets for a photo shoot. His current list of clients reads like a who’s who of fashion — Anne Klein, Saks Fifth Avenue, Harper’s Bazaar and Details.
“I really enjoy what I do,” says Hoffman. “I find the best projects for me are the most complicated ones when the art director gives me a concept and lets me take it from there.” He usually works on about 12 or 15 shoots a week. He once created a Moroccan street scene for Saks and a Parisian cobblestone street for the fashion photographer David Seidner. And when he’s not making sets, he likes to work on one of his three Ducati motorcycles or the custom bike he’s building.