By  on April 13, 2006

NEW YORK — Fall marks the first big test for the reengineered Sears Holdings private label apparel and accessories program.

The retailer has adopted a vertical approach to product development involving sourcing and designing in-house, bypassing the domestic market in favor of direct importing, and having merchants function as general managers rather than selecting goods. Teams at Sears and Kmart divisions — ranging from sourcing and design to finance, legal, marketing, stores and human resources — have been integrated, practically completing the merger process.

To continue reading this article...

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus