By  on April 30, 2019

Sneaker brand SeaVees is putting down retail roots in Santa Barbara as part of a revival of the fire- and flood-ravaged area that includes the recent opening of Rick Caruso’s Rosewood Miramar Beach resort with its Goop Sundries shop, and this summer the return of a revamped San Ysidro Ranch.

The 1,800-square-foot space, on the site of a former surf shop at 24 Mason Street, is in the up-and-coming arts district known as the Funk Zone. Echoing the area’s sun-and-sand lifestyle, it has a tin roof, concrete floor, antique barn wood fixtures and longboards propped against the wall. The store features the brand’s full assortment of canvas sneakers for men, women and kids, $68 to $178, including styles that are part of a recent collaboration with Hoffman, maker of Magnum P.I.’s iconic Hawaiian shirt, and a limited-edition, numbered shoe to mark the store’s opening. There’s also a curated assortment of SoCal merch, including Apolis “Santa Barbara” tote bags, Camp Collection Ts, and vintage OP shorts from chief executive officer and chief designer Steven Tiller’s personal collection.

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