By  on April 3, 2006

ANTWERP, Belgium — No advertising, no celebrity dressing, no handbag push and no pre-collection.

That might sound like a recipe for disaster for a fashion company today, but it’s working wonders for Ann Demeulemeester, whose sales vaulted 60 percent over the past year to 20 million euros, or $36 million, generating healthy operating profits in the range of 20 percent of revenues.

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