NEW YORK — W. John Short has stepped down?as?chief executive officer of LF Brands.

This story first appeared in the November 10, 2003 issue of WWD. Subscribe Today.

The?board of directors of LF Brands and Short came to a mutual agreement Thursday night that Short would leave the company to pursue other interests.

Short was named ceo of LF Brands, formerly known as The Leslie Fay Co., in March 2002, succeeding John J. Pomerantz, who relinquished?the ceo title and continued as chairman. At the same time, Short also was named chairman of the executive committee. Previously, Short was?president and chief operating officer of Joe Boxer.

Led by Pomerantz, the board has formed an interim committee that will work in tandem with senior management to manage?the company on a day-to-day basis and assume the duties held by Short.?The company also has begun a search for Short’s successor.

Neither Short nor Pomerantz could be reached for comment Friday night, but in a statement, Pomerantz said,?“On behalf?of the organization, I would like to express my appreciation for John’s many contributions during his time with the company and wish him the very best….We are positively approaching 2004 and are pleased with our customers’ response to our spring offerings.”

As reported, Linda Larsen German, who came on board as president of LF when Short took the top spot, left the company last month.

In April, the firm changed its name to LF Brands to reinforce its image as a multibrand company.

LF Brand’s divisions include?Leslie Fay Dress, Leslie Fay Sportswear, David Warren and Cynthia Steffe.

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