LAS VEGAS — There was plenty of brand activity at the JCK Show here and the Couture Jewellery Collection & Conference in Scottsdale, Ariz. Here, a roundup of some new deals and offerings:

This story first appeared in the June 10, 2002 issue of WWD. Subscribe Today.

David Yurman is bringing his signature style to a new generation. The designer launched a line of jewelry for children called CableKids, which includes bracelets, necklaces, earrings, rings and pendants in smaller sizes than his core offerings. Many pieces have 18-karat gold accents, and some feature birthstones. The company also launched a line of baby gifts, such as a rattle, teething ring and spoons. The lines retails for $125 to $750.

Piaget, the upscale watch brand, has offered jewelry in its own retail stores for some time, but now the company is stepping into the wholesale jewelry business. A division of Compagnie Financiere Richemont AG, Piaget introduced a whimsical line of jewelry featuring diamonds and sapphires. Among the offerings are bracelets with heart motifs set in 18-karat white gold, diamond hairpins, rings, necklaces and brooches. Retail prices range from $800 to $24,000, with some special pieces reaching up to $115,000. The firm is primarily targeting independent jewelry stores for the fall retail launch.

ViewPoint, the marketing and sales showroom, unveiled the lines of Lisa Jenks, Vendorafa, Robin Rotenier and Jennifer Cary to Couture buyers. Jenks, best known for her silver offerings, showed a selection of gold pieces, while Rotenier introduced his line featuring platinum and black Tahitian pearls. Newcomer Jennifer Cary showed charm bracelets, as well as necklaces made of fabrics such as lace and silk, and Baby Blocks, a line in 18-karat gold. ViewPoint also represents Italian jewelry firm La Nouvelle Bague and Wink Optical.

Jeweler Udi Behr, based in Manhattan’s TriBeCa neighborhood, is taking his Love, Peace and Hope concept into the jewelry arena. Behr, who recently launched a watch collection under that name, in Vegas introduced his new jewelry line that’s produced in conjunction with the gold and diamond jewelry firm Oro Alexander. The line carries retail prices of $400 to $3,500 and includes peace-symbol motifs, charm bracelets, and semiprecious and precious stones.

Hugo Boss has been having some management problems lately in the United States, but that isn’t stopping the German company from launching a line of women’s watches here. Distributed in the U.S. by Helvetia Time, the line features styles with steel bracelets and some with leather straps and diamond treatments. Case shapes include round and tonneau styles. Retail prices for the line range from $295 to $795.

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