Licensing International’s Licensing University, Jacob K. Javits Convention Center, New York; June 19-22

June 19

8-8:45 a.m.: Licensing Newcomer Breakfast

Speaker: Gary Caplan, president, Gary Caplan Inc.

9 a.m.-12 p.m.: Licensing 101 — A Comprehensive Overview of the Licensing Business for Beginners

Speaker: Nell Roney, president, Nancy Bailey & Associates.

Panelists: Gary Caplan, president, Gary Caplan Inc.; John Haesler, partner, MHS Licensing; André Lake Mayer, Cookie Jar Entertainment Inc.; Marci Gordon, chief merchandising officer, MZB & Co

12:15-1 p.m.: How to Maximize Your Attendance or Exhibition at the Licensing Show

Speakers: Jerome L. Houle 3rd, president and founder, Bliss House Inc.; Melanie Wood, director, corporate sales training, Advanstar Communications Inc.

1:30-2:15 p.m.: The Role of the Retailer in the Licensing Equation

Moderator: Carole Postal, president, CopCorp Licensing.

Panelists: Cindy Levitt, vice president, licensing, Hot Topic; Michael Tabakin, director of corporate marketing, licensing and sales promotion, Toys ‘R’ Us; Tara Spengen, general merchandise manager, Zellers; Beth Bowman-Taylor, director of product, licensing and trend development, Spencer’s Inc.; George Stolpe, vice president, business development and marketing, Ty’s Toy Box LLC.

2:30-4:30 p.m.: Legal 101

Speaker: Charles Grimes, partner, Grimes & Battersby LLP.

Panelists: Jim Coplit, partner, Grimes & Battersby; Thomas J. Speiss 3rd, counsel, Baker & Hostetler LLP; Rich Blank, R&R Licensing Ltd.; Charles Schnaid, partner in charge, licensing and royalty services, Miller, Kaplan, Arase & Co.

June 20

8-8:45 a.m.: First-time Licensee — Basic Training

Speaker: Val Formica, president, Gateway Licensing.

Panelist: Harald Snik, vice president, Nickelodeon and Viacom Consumer Products.

10:15-11:30 a.m.: How to Select and Pursue the Best License for Your Company

Moderator: Stephen Stanley, executive vice president, Disguise Inc.

This story first appeared in the June 7, 2006 issue of WWD. Subscribe Today.

Panelists: Gary Caplan, president, Gary Caplan Inc.; John Gildea, senior vice president, Cookie Jar Entertainment Inc.; Sherice Torres, vice president, Nickelodeon Consumer Products.

10:15-11:30 a.m.: Licensing 201 — Advanced Licensing Strategies to Grow Your Business

Moderator: Stu Seltzer, president, Marketing On Demand LLC.

Panelists: Steven Cohen, vice president, licensing, CSS Industries; Gary Hymowitz, vice president, Scholastic Consumer Products; Nat Milburn, vice president, global licensing, Newell Rubbermaid.

10:15-11:30 a.m.: What a Difference a Year Makes: Podcasts, Blogging, Mobile Video, Digi-content and Other Things You Really Need to Know

Moderator: Susan Miller, president, Mixed Media Group, and executive producer, Wow Wow Wubbzy.

Panelists: Malcolm Bird, senior vice president and general manager, AOL Kids and Teens; Pete Danielsen, senior vice president, programming, Nickelodeon; Fred Seibert, president, Frederator Inc.

11:45 a.m.-1 p.m.: Consumer Trends Impacting the Licensing Industry

Speaker: Anita Frazier, entertainment industry analyst, The NPD Group Inc.

Panelists: Jim Davey, senior vice president, global marketing and strategic planning, Nickelodeon and Viacom; Christina Miller, vice president, U.S. consumer products, Cartoon Network Enterprises.

11:45 a.m.-1 p.m.: Effective Use of Licensing Agents and Consultants

Moderator: Marty Brochstein, executive editor, The Licensing Letter.

Panelists: Nancy Fowler, president, The Licensing Shop, and senior vice president, business development, consumer products, DIC Entertainment; Linda Gerson, principal and founder, The Intermarketing Group; David Jacobs, president, HiHat Media; Gail Stern, senior vice president, brand management, The Beanstalk Group; Cheryl Stoebenau, president, CAS Marketing.

11:45 a.m.-1 p.m.: How to Create the Perfect Style Guide

Moderator: Craig Yoe, co-founder, chief executive officer and creative guru, YOE Studio.

Panelists: Patricia De Wilde, director of licensing, Marathon Animation; Dina Cerone, Elpro International; Jane Collen, intellectual property lawyer, Collen IP.

1:45-3 p.m.: Case Studies: Licensing as a Business Development Model

Moderator: Michelle Alfandari, founder and president, MODA International Marketing Inc.

Panelists: Miriam Lenett, director, business development, National Trust for Historic Preservation; Denise Sakuma Wertz, global licensing director, Invista.

1:45-3 p.m.: Perfecting Your Negotiation Skills

Speaker: Shahzad Bhatti, president, SAB Negotiation Enterprises.

1:45-3 p.m.: Utilizing Niche Marketing to Extend Your Brand’s Life

Speaker: Alfred R. Kahn, chairman and ceo, 4Kids Entertainment Inc.

Panelist: Leigh Anne Brodsky, president, Nickelodeon and Viacom Consumer Products

3:15-4:30 p.m.: Book Publishing and Licensing: How to Leverage Your Brand Into a Bestseller

Moderator: Kathleen Spinelli, principal, Brands-to-Books Inc.

Panelists: Barbara Lalicki, senior vice president and editorial director, HarperCollins Children’s Books; Lauren Marino, executive editor, Gotham Books; Steve Scebelo, senior vice president, TV Guide Licensing & Merchandising.

3:15-4:30 p.m.: Retail Strategies Beyond the Top 10

Speaker: Robin Sayetta, co-founder, co-president, Ripe Ideas.

Panelists: Leslye Schaefer, senior vice president, marketing and consumer products, Scholastic Media; David M. Franco, principal, Franco Manufacturing.

3:15-4:30 p.m.: The ABC’s of Licensing Music

Moderator: Barbara Zimmerman, president, BZ/Rights & Permissions Inc.

Panelist: Matt Hautau, vice president, licensing and marketing, Signatures Network.

June 21

8:30-9:15 a.m.: Art Licensing for the True Beginner Breakfast

Speaker: Joanne Fink, founder, Lakeside Design.

9:30-10:45 a.m.: Royalty Rate Trends

Speaker: Greg Battersby, co-founder and senior partner, Grimes & Battersby LLP.

Panelists: Peter Van Raalte, senior vice president, business development, The Joester-Loria Group; Beth Schlansky, chief operating officer, LMCA; Mark Matheny, ceo and president, Global Brands; Rick Van Brimmer, director of trademark and licensing services, Ohio State University; Mark A. Roesler, chairman and ceo, CMG Worldwide, Tim Good, president, Looking Good Licensing.

9:30-10:45a.m.: The ABC’s of Licensing Artwork

Moderator: Joanne Olds, president and founder, The Buffalo Works.

Panelists: Rebecca Stroder, associate, Sonnenschein, Nath & Rosenthal; Regina Molaro, senior associate editor, License magazine; Mary McCarty, founder and president, Sequel Designs.

9:30-10:45 a.m.: The Ins and Outs of Corporate Brand Licensing

Speaker: Allan Feldman, president and ceo, Leveraged Marketing Corp. of America.

11-12:15 p.m.: Case Studies in Art Licensing — From Good to Great

Moderator: Gregory Hoffmann, ceo, Mary Engelbreit Cos.

Panelist: G. Eric Kuskey, Creative Brands.

11 a.m.-12 p.m.: Licensing the Smaller Corporate Brands

Speaker: Carole Francesca, president, Broad Street Licensing Group.

11 a.m.-1:15 p.m.: What’s Hot in Entertainment Licensing

Moderator: Elie Dekel, executive vice president, licensing and merchandising, Twentieth Century Fox Television.

Panelists: Tim Rothwell, president, Worldwide Consumer Products Media Group, Marvel Entertainment; Duncan Billing, chief merchandising officer, U.S. Toys brands, Hasbro Inc.

1-2:15 p.m.: Exploring International Licensing Opportunities

Moderator: Francesca Ash, publisher and editor, Total Licensing.

Panelists: Peter Carrero, president, ITC Licensing, Brazil; Sang-Gil Lee, vice president, Korea Culture & Content Agency; Meera Santoro, creative director and co-owner, Santoro London.

1-2:15 p.m.: Notes From the Brand Stand: What Excites Us Most About Potential Licenses and Brands

Speaker: Warren Kornblum, chairman, founder and ceo, Entertainment Group LLC.

Panelists: Holly Stein, vice president, licensing, Mattel; Ross Misher, president, Brand Central; Marty Myers, president, Petbrand.

1-2:15 p.m.: Opportunities in Food Licensing

Speaker: Cara K. Bernosky, president and co-founder, IMC Licensing.

Panelists: June M. Archer, vice president, global business development and licensing, Godiva Chocolatier; James Walsh, executive vice president, sales, HP Hood.

2:45-4 p.m.: Designing an Effective Licensing Compliance Program

Speaker: Lewis J. Stark, director of royalty and contract compliance, Weiser LLP.

Panelists: Bill Kehoe, vice president, finance, The Beanstalk Group; Salvatore C. Di Santo Jr., director of royalties, Hasbro Inc.;

Marty Malysz, founder, Dependable Solutions Inc.

2:45-4 p.m.: Establishing a Bond Between Licensor and Licensee

Moderator: Michele Brown, vice president, licensing, Masterfoods USA Inc.

Panelists: Helen Prial, vice president, licensing, Timex; Mayer Janet, president and ceo, Design Plus.

2:45-4 p.m.: The “Mystery” of Hispanic Market Growth: Latin is Gold

Moderator: Maria C. Rotter, executive director, Televisa Consumer Products & Video.

Panelists: Joshua Kislevitz, senior vice president, domestic licensing, United Media Corp.; Luis Salazar Mourre, president and ceo, Compañia Panamericana de Licencias.

June 22

8:30-9:15 a.m.: Winning Ethics in Licensing

Speaker: David Rabinowitz, partner, Moses Singer LLP.

9:30-10:45 a.m.: Legal 201 — Effective Negotiation Strategies and Protection for Licensed Properties

Speaker: James M. Kipling, counsel to intellectual property department, Frost Brown Todd LLC.

Panelists: Pamela M. Deese, partner, intellectual property group, Arent Fox PLLC; Nicolette Hudson, senior associate, Frost Brown Todd LLC.

9:30-10:45 a.m.: The Changing Face of a Tween Consumer

Moderator: Tina Wells, founder and ceo, Buzz Marketing Group.

Panelist: Isaac Larian, ceo, MGA Entertainment; Greg Selkoe, ceo,

9:30-10:45 a.m.: The Ins and Outs of Celebrity Licensing

Moderator: H. Richard Isaacson, senior vice president, IMG.

Panelists: Jeffrey L. Laytin, chair, intellectual property group, Sullivan & Worcester LLP; Mark A. Roesler, chairman and ceo, CMG Worldwide.

iMPACT 2006 Digital and Mobile Licensing Summit, Jacob K. Javits Convention Center, Event Hall D1

June 19

8:30-9 a.m.: Networking Breakfast and Registration

9-9:10 a.m.: Welcome and Introduction

9:10-10:10 a.m.: Developing the Mobile and Digital Licensing Strategy

Presenters: Steve Leonard, president, GoldPocket Wireless; Anders Evju, general manager, North America, I-play; Scott Jensen, vice president, brand partnerships, Hands-On Mobile.

10:15-10:45: Case Study: Airborne Entertainment and Maxim Magazine

Presenters: Andy Nulman, president, Airborne Entertainment; Todd Anderman, president, Dennis Digital.

10:45-11:10 a.m.: Networking Break

11:10 a.m.-12:15 p.m.: Ringtones, Games, Wallpaper: Marketing vs. Monetizing

Presenters: David Levin, senior vice president, digital sales, Sony BMG; Anne-Carole Nourisson, senior vice president, licensing and marketing, Universal Music Mobile International; Julian Corbett, vice president, business development and brand partnerships, IN-FUSIO; Kieve Huffman, vice president, media content, InfoSpace.

12:20-12:40 p.m.: Case Study: Leveraging Print Media to Drive Mobile Internet Traffic

Presenter: Adam Kerr, vice president, North America, Bango.

12:40-1:30 p.m.: Lunch

1:45-3 p.m.: The Digital Generation: Targeting Youth and Teens with Marketing Campaigns

Presenters: Malcom Bird, senior vice president and general manager, teens and kids, AOL; Scott Williams, director, business development and mobile, Time Inc. Interactive; Carsten Boers, president and co-founder, Flytxt; Chris Pizey, ceo, Uclick Mobile.

3-4 p.m.: Mobile and Internet Video Marketing to Sell Your Brand

Presenters: Greg Fawcett, vice president, business development, IMG World; Mike Merrill, chairman and ceo, Smartphones Technologies; Chris Rovtar, senior vice president, Mobile Streams.

4-5 p.m.: The PVR Paradox: The Impact on Advertising of TiVo

Moderator: Yuval Kossovsky, journalist, mobile and wireless group, Computerworld Magazine Online.

Panelists: Chris Pizzurro, vice president, digital, new media advertising sales and marketing, Turner Entertainment; Rick Wardell, director, advertising sales, TiVo Inc.; Harry Kargman, ceo, Kargo.

5-6 p.m.: Networking Reception

Sports Licensing Summit, Jacob K. Javits Convention Center

June 20

8 a.m.: Networking Reception hosted by the New York City Chapter of National Sports Marketing Network

Open to all summit attendees.

9 a.m.: Trend Watch for Sports Licensing: How Brands Measure Up With Consumers

Presenter: Joyceann Cooney, editor in chief, License magazine.

Open to NSMN members.

9:15 a.m.: Roundtable: Emerging Trends in Sports Licensing

Moderator: Terry Lefton, editor at large, Sports Business Daily and Sports Business Journal.

Panelists: Mark Dyer, vice president, licensing and consumer products, NASCAR; Gene Goldberg, vice president, consumer products, National Football League; Donna Goldsmith, senior vice president, consumer products, World Wrestling Entertainment; Brian Jennings, senior vice president, consumer products, National Hockey League; Leo McCullagh, vice president, marketing, retail licensing worldwide, PGA Tour Inc.; Fred Scalera, partner, Licensing Partners International; Greg Via, strategic alliances, New Era.

Open to NSMN members.

10:30 a.m.: Coffee Break

***The remaining part of the program is open only to approved guests.***

11 a.m.-12 p.m.: Olympic-Sized Licensing: Will Beijing 2008 Set New Records?

Panelists include: Chester Wheeler, director, corporate sales and licensing, United States Olympic Committee; Dennis Kim, director, licensing and merchandising, Vancouver Organizing Committee for the 2010 Olympic & Paralympic Winter Games.

1:30-2:10 p.m.: Case Study: Winning Teams, Winning Deals: How Capturing a Championship Affects Your Licensing Opportunities

Panelists include: Kit Walsh, senior vice president, marketing, The Collegiate Licensing Co.; Craig Westemeier, licensing director, University of Texas.

2:15-3:15 p.m.: New Technologies Forum: How Wireless Is Creating More Opportunities for Sports Licensing

Moderator: Terry Lefton, editor at large, Sports Business Daily and Sports Business Journal.

Panelists include: Bill Carmody, chief merchandising officer, Seismicom; Vladimir Edelman, vice president and general manager, Mobile ESPN Publishing Worldwide; Scott M. Jensen, vice president, head of licensing and brand partnerships, Hands-on Mobile Inc.; Adam Ritter, vice president, wireless, MLB Advanced Media; Chris Russo, president, CR Media Ventures LLC.

3:30 p.m.: Licensing Athletes in the 21st Century

Moderator: Darren Rovell, sports business reporter,

Opening remarks: Brandon Steiner, chairman, Steiner Sports Marketing.

Panelists include: Paulo Roberto Ferreira, chief operating officer, Prime Licensing; Clay Walker, senior vice president, NFL Players Inc.; Rick Isaacson, senior vice president, IMG Licensing.

load comments
blog comments powered by Disqus