This story first appeared in the January 29, 2004 issue of WWD. Subscribe Today.
- FULL EXPOSURE AT HALFTIME: Italian fashion brand GF Ferré is getting in on the game at the Super Bowl Halftime Show this Sunday.
Janet Jackson is slated to headline the MTV-produced, on-the-field concert, and her dance troupe is expected to don revealing outfits from the GF Ferré line such as tight leather pants, short shorts and sheer tops, predominantly in red and white. The collection targets a fashion-forward contemporary crowd and was launched by Gianfranco Ferré earlier this year. Other performers scheduled for the 30-minute concert include P. Diddy, Kid Rock, Nelly and Beyoncé Knowles, and about 85 million people plan to tune in for the big game.
- DICK’S ADDITION: Dick’s Sporting Goods has named Bill Dandy senior vice president and chief marketing officer, a new position in the company.
Dandy was most recently senior vice president of marketing for Jo-Ann stores, and has also held executive positions at Famous Footwear, Miller’s Outpost, Ames and Mervyn’s Department Stores. The Pittsburgh-based athletic retailer now operates 162 stores, primarily on the East Coast.
- EVERLAST EXPANSION: Everlast Worldwide has entered a licensing agreement with Taipei, Taiwan-based Joint Power to launch Everlast products in Taiwan.
George Horowitz, Everlast’s chairman and chief executive, said: “International expansion remains one of the core elements of our growth strategy and we continue to see worldwide demand for strong American brands.”
According to Hal Worsham, Everlast’s senior vice president of global licensing, Joint Power will design, source, manufacture, sell and distribute Everlast footwear, apparel and sports bags starting this year.
- DESCENTE DEAL: Winter sports apparel firm Descente Ltd. has inked an agreement to distribute Cutter & Buck apparel, the golf line, in China, Hong Kong and Macao. The agreement begins this month and extends through December 2008. Descente, which is based in Tokyo, already distributes Cutter & Buck in Japan.
- BALLY’S TEES UP: Bally Golf has signed an endorsement contract with rising golfer Jennifer Rosales. Under the terms of the deal, Rosales has agreed to play in Bally shoes and golf apparel, and will also participate in Bally marketing and promotional activities. The 25-year-old native of the Philippines is a contender on the LPGA Tour. Terms of the deal were not disclosed and company executives were unavailable for comment.