ISADORA STORY YOGA: Sweater firm Isadora Story has launched a yoga collection made of luxury fabrics that is set to hit stores for fall 2004. The line includes hooded sweatshirts, V-neck crewnecks, scarves, pants and hats, all of which feature the “Om” or “Breath of Life” symbols in Sanskrit. There is also a selection of performance-oriented cotton T-shirts with yoga-inspired images. Wholesale prices for the luxury fabric items start at about $34 for a hat and range up to $119 for a hoodie, while T-shirts sell for about $22. Sales projections for the year are estimated at about $500,000.
“I am an avid yogi and I wanted to design a line that would appeal to people that do yoga and people who don’t,” said Tanya Traykovski, designer of the collection, who is also studying to become a yoga teacher. The line is represented by the Peter Showroom in New York and Rain Showroom in Los Angeles. A portion of profits from the collection will go to support yoga programs for inner-city children, Traykovski noted.
NIKETOWN’S NIGHT OUT: Stores such as Henri Bendel and Loehmann’s have special shopping nights, and now Niketown is getting in on the action. The company’s New York flagship will hold a special shopping night tonight to benefit the City Parks Foundation.
Shoppers will get a 10 percent discount on all purchases of $100 or more and can snack on appetizers and refreshments as they peruse the latest offerings from the sportswear giant. The event is organized on behalf of NikeGo, the firm’s two-year-old community program that encourages children to get more active through after-school programs and other activities.
REEBOK REACHES UP: Sneakers are once again a must-have fashion item and a number of athletic-oriented brands are capitalizing on the moment by introducing retro-influenced and limited-edition styles.
Reebok’s limited-edition collection features ultrapricey, genuine crocodile-skin sneakers in bright colors, as well as soft leather styles with satin lining and laces, and a selection of sneaker boots. Some of the products will be available on a special Web site, reebok.com/ltd, which is scheduled to debut May 1, while other limited-edition styles will be sold at select retailers and boutiques, but not athletic chains or department stores, said Jan Sharkansky, vice president of marketing, who noted that prices for the limited-edition styles go from $65 all the way to $2,000.
“The worlds of fashionistas and sneakerologists are colliding,” she said. “Some of the styles are retro that we are bringing back, while others are new designs in materials we have never used before. This is all about exclusivity.”