JIVAMUKTI’S NEW SHOP: Jivamukti Yoga Center in Manhattan has expanded into a new location that has a large boutique featuring a wide selection of apparel and other products. Many of the items are made of organic cotton and other sustainable materials, said co-founder Sharon Gannon.
“Our idea is to sell products that are good for the environment,” Gannon said. “We only had a few T-shirts and other items for sale before and now we have added much more.”
Gannon didn’t give sales projections for the boutique, but said revenue from the store was important to help fund the business. Among the brands the boutique carries are Prana — now a division of Liz Claiborne Inc. — Float, Blue Canoe and Yoga Tribe and Culture. In addition to T-shirts bearing the Jivamukti label there are books, beauty products and yoga mats and blankets. The store also sells vegan dog food, and a tea center that will offer vegan products is being developed at the 12,000-square-foot center, located at 841 Broadway.
NEW NIKE VP: Nike Inc. has promoted Greg Hoffman to the new position of vice president of global brand design for the Nike brand. Hoffman, 35, is a 13-year veteran of the company and was most recently global brand creative director. He will report to chief marketing officer Trevor Edwards. Hoffman will manage the visual identity of the core brand, Nike said.
CHAMPION AT DISNEY: Champion, a division of Sara Lee Branded Apparel, will unveil its new O2Cool collection at the inaugural Disney Minnie Marathon event Friday and Saturday at Walt Disney World in Orlando, Fla. The company will showcase looks from the new collection, including sport bras, T-shirts, pants and jackets in a fashion show. The line will be modeled by dancers from the NBA’s Orlando Magic. The Minnie Marathon weekend is presented by Lady Foot Locker and includes women’s-only running events as well as a health expo, speakers and other activities.
PUMA DISTRIBUTION DEAL: Puma said it has formed a joint venture with its Mexican distributor, Tavistock Mexico Holding SA, as part of a plan to take more control of its global distribution. Under the terms of the agreement, Puma is the majority shareholder in the venture. The company has had an agreement with Tavistock for three years. In the last few months, Puma has been taking over more control of its international distribution, and has also been setting up subsidiaries in India and Dubai.