Lifeguards in Southampton, N.Y., will sport these Nautica looks.

<STRONG>NEW EVERLAST EXEC</STRONG>: Susan Fields has been named general manager of the Everlast women's division at Jacques Moret. Fields was most recently president of midtier and off-price at Nine West Accessories and Victoria & Co.,...

NEW EVERLAST EXEC: Susan Fields has been named general manager of the Everlast women’s division at Jacques Moret. Fields was most recently president of midtier and off-price at Nine West Accessories and Victoria & Co., subsidiaries of Jones Apparel Group. At Everlast, Fields will oversee product development, merchandising, sales and marketing. Moret, a New York manufacturer of activewear and intimate apparel, acquired the license to make Everlast women’s apparel in January and also produces product for brands including Etonic, 2(x)ist and its namesake Jacques Moret label. The new look of the Everlast women’s line will be unveiled in August.

NAUTICA HITS THE BEACH: It’s shaping up to be a busy summer for Nautica International. The company has signed a deal with the town of Southampton, N.Y., to outfit the lifeguards in Nautica uniforms, and is also the official apparel sponsor of the 2005 Association of Volleyball Professionals Pro Volleyball Tour. Terms of both agreements were not disclosed. As part of the multiyear partnership with The Town of Southampton, lifeguards will be issued Nautica beach looks, including swimsuits, T-shirts and baseball caps. The uniform will be worn by about 150 staff members.

As part of the AVP deal, Nautica will outfit referees, announcers, staff and volunteers in an AVP-specific line of sportswear. During the tour, the company will showcase a new commercial created for the AVP series. Nautica, a division of VF Corp., sponsors a number of volleyball players, including Misty May, Elaine Youngs and Eric Fonoimoana. This year, it added Mike Lambert and George Roumain to its roster.

This story first appeared in the June 30, 2005 issue of WWD. Subscribe Today.

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