NEW YORK — Siena Studio is banking on some foul weather.
Known primarily for its leather and suede jackets, the 20-year-old company is introducing rainwear this spring. Ponchos, quilted coats and casual jackets are featured in the 16-piece line, which ships to stores in November.
The brand’s parent company, G-III, wanted to draw on its experience making rainwear for Cole Haan, Black Rivet, Kenneth Cole and Nine West, said Maria Pesin, vice president, who heads up the Siena Studio division.
“Basically, the inspiration is due to the fact customers have a lot of needs in terms of outerwear. Nowadays, coats are part of the whole fashion look — they complete an outfit,” she said.
Aimed at “young-minded” women who favor fashionable, modern outerwear, Siena Studio rainwear has styles that can be worn for a quick run to the supermarket or out to dinner, Pesin said.
Design director Alicia Herrera and designer Simone Tobias created Siena Studio rainwear, which is being shown at G-III’s showroom at 512 Seventh Avenue here. Wholesale prices range from $59 to $180. About 200 stores are expected to carry the rainwear, Pesin said.