BARCELONA — First the models, now the mannequins.
The Spanish Ministry of Health inked an agreement Tuesday with major fashion producers and local designers to “homogenize” retail and runway sizing, which means too-skinny store mannequins will be tossed aside for plumper versions.
In the fall, Madrid’s regional government barred underweight models from local catwalk shows. Now it’s the dummies’ turn.
Store mannequins, according to the dictum, must correspond to the Spanish population’s normal body mass — or at least a European 38 (U.S. size 6) up to 46 (U.S. size 14), which at the retail level will no longer be considered a “fuller” figure.
The purpose of the agreement, which is based on a survey of 8,500 Spanish women between the ages of 12 and 70, is to promote an image of good health, while providing consumers with more accurate sizing information. Supporters include Spain’s largest department store chains, El Corte Inglés, Inditex, Mango and Cortefiel.
It will be implemented progressively over an 18-month time frame.