Women’s Fashion

2004 RECAP: After three years as the only women’s shopping magazine, Lucky finally got some competition in the form of Hearst’s Shop Etc. Vitals, another consumer guide, also said it would alternate between men’s and women’s issues. The influence of the magalogues now shows up everywhere from the celebrity weeklies to the shelter books to New York magazine’s new Strategist section. “Lots of magazines have tweaked their editorial to benefit from what was obviously working really well,” said Jane publisher Eva Dillon.

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