CELEBRITY HAIRSTYLIST ON ICE?: Hair care experts are saying that the Ken Paves Professional hair care business is on thin ice and that company executives are desperately seeking a buyer for the line, which is losing distribution in the food, drug and mass retailers that still sell it. Paves, who is best known for his rock-solid stylist relationship with Jessica Simpson, doesn’t seem to be worrying too much about the failing business. He is instead focusing on opening a new salon in Los Angeles on Robertson Boulevard.

ORGANIC GROWTH: Nature’s Gate is entering the organic fragrance, baby and sun care markets just in time for summer. To coincide with these launches, the company also plans to expand its body and hair care lines with new antiaging and color-treated ranges, as well as a line of four hairstyling products, a bronzer and a self-tanner. The 33-year-old company wanted to grow the brand and saw an opportunity with the increasing popularity in the organic category. “We saw a number of mass companies stepping it up, and we wanted to add products to our portfolio to close the gap in categories where there’s a need, showing our customers you don’t have to sacrifice beauty for natural, pure formulations,” said Casi Hudson, Nature’s Gate director of marketing. The brand has been given a facelift to attract a more upscale customer. The new items will be available in 5,000 drug, mass, food and specialty beauty stores by December. Industry sources estimate the new items will generate $4 million in sales their first year in stores.

OH, BABY: This month, Avalon Organics is entering the baby market with Baby Avalon Organics, a collection of eight fragrance-free, baby-safe personal care products. Items sell for $9.95 each at Whole Foods, Wild Oats and other natural food stores, as well as on the company’s Web site, and include a Gentle Tear Free Shampoo/Body Wash, Flushable-Biodegrable Baby Wipes and Moisturizing Organic Massage Oil. All products are 100 percent vegetarian, and are free of synthetic fragrances, artificial colors and parabens. Baby Avalon Organics was created in collaboration with Alan Greene, a Los Angeles pediatrician and author.

This story first appeared in the June 2, 2006 issue of WWD. Subscribe Today.

ELIZA SHAPES THE HAMPTONS: Eliza Petrescu is taking her eyebrow-shaping services out to the Hamptons this summer with the launch of her Southampton boutique, Eliza’s Eyes House of Brows. Petrescu, waxing director and eyebrow designer of Eliza’s Eyes at Avon Salon and Spa, which will close later this month, has joined forces with New York plastic surgeon Tracy Pfeifer to offer customers a range of services, from traditional waxing to noncosmetic procedures to extreme lashes. The boutique will contain four rooms, three of which will be used for eyebrow and body waxing; the other is dedicated to injection procedures. “Botox and eyebrows go hand in hand. You can compensate the eyebrow’s shape to optimize it in the right position after Botox treatments,” said Petrescu. The House of Brows, located at 34 Hill Street in Southampton, will open June 18.

L’OREAL MOVES: L’Oréal has appointed Olivier Plagnol “scental” division manager for Biotherm, Shu Uemura and Kiehl’s. Scental is L’Oréal’s travel-retail subsidiary based in Hong Kong. Plagnol takes over from Jacques Goullou, who has been appointed general manager of L’Oréal’s Thailand luxury products division. Vera Breuer has replaced Plagnol as scental division manager for Helena Rubinstein and prestige and collections, which includes beauty brands Giorgio Armani and Diesel.

In other company news, L’Oréal has been awarded the Global Business Coalition Core Competency Award for its ongoing efforts to fight AIDS. In 2005, the French beauty firm joined forces with UNESCO in its Hairdressers of the World Against AIDS program, which raises awareness of the HIV virus by providing education to L’Oréal hairdressers in France, the U.K., Brazil, India and, soon, worldwide. In a separate program, more than 200,000 hairdressers from 24 African countries have taken a course on HIV and AIDS as part of their training since 2002. The GBC on HIV/AIDS awards honored six recipients at a gala in London on May 22. The organization comprises 212 international companies committed to using core business skills to combat AIDS.

SUMMER STYLE: Cartier’s Eau de Cartier has updated its look for the summer. A limited-edition version of the fragrance, featuring a flacon decorated in summery pink and orange hues, will be available exclusively in France from early June. It is expected to be available until October.

SEXY SCENT: Agent Provocateur has whipped up a sexy sequel to its five-year-old signature fragrance. Eau Emotionnelle, a reformulated eau de toilette version of the brand’s Agent Provocateur Eau de Parfum, includes notes of cape snow bush, pink pepper, white tea and Japanese osmanthus. The scent, which will bow in Agent Provocateur stores worldwide in June, will be available in a 100-ml. spray for 54 pounds in the U.K., or $101 at current exchange, and a 50-ml. spray for 36 pounds, or $67.

HOME FROM HOME: Beauty brands have found a new home at FaceHomePage.co.uk. The site, which will officially launch in August, aims to take the click-work out of finding out about beauty products by hosting advertisements for brands and links to their home pages. It will also feature antiaging articles commissioned by brands and include the latest information on cosmetics treatments. “There seems to be a consensus within the industry that the time is right for a one-stop shop where the public can find all they are looking for in one place,” said beauty buffs Lisa Kelly-Moran and Ben Flock, who founded the site. N.V. Perricone M.D., Skin Health Spa and Cosmeceutical’s Vitage are among the brands that have signed up to participate.

CONSULTING COMMOTION: After media reports raised questions about its involvement with Klinger Advanced Aesthetics, Johns Hopkins Medicine has decided not to take an equity stake in the beauty firm, as was offered by KAA. Klinger recruited Johns Hopkins Medicine to provide clinical and safety oversight for medical services, and to consult on the design and analysis of testing for its product line, Cosmedicine. Klinger will use the following approved language on its packaging to explain the relationship: “Johns Hopkins Medicine consulted on the design and information analysis of tests performed on Cosmedicine products. In return for its consulting services, Johns Hopkins Medicine receives fees from Klinger Advanced Aesthetics, the formulator of Cosmedicine.”

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