CVS TO SELL LIERAC: Lierac Paris, the European skin care brand, is now available at Healthy Skincare Centers in select CVS stores in Southern California, Arizona and Chicago. Lierac Paris makes skin care products designed to prevent aging and dry skin, and also has items specifically for sensitive skin, stretch marks, hyperpigmentation and cellulite. Retail prices range from $29 to $65. Lierac is also sold in four Duane Reade stores, as well as at select Eckerd/Brooks locations. Lierac Paris is manufactured and distributed by Ales Group USA.

SUDZZ FX NAMES VP: David Mulhollen Jr. has been named Sudzz Fx’s new vice president of sales, and will be responsible for expanding distributor business. Mulhollen began his career as a distributor sales consultant in North Carolina.

ITALIAN FAVE HITS U.S.: Cléo, an Italian bath and body brand, is now being offered exclusively on The line, which includes bar soap, liquid soap, shower cream, bath cream and body cream, is infused with natural moisturizing extracts from yogurt. Retail prices range from $1.95 to $8.95. Kathleen McNeill, vice president of beauty for the online retailer, said her reason for choosing Cléo was because “as the uncommon drugstore, we constantly look for new items to diversify the assortment. We wanted to offer U.S. shoppers the ability to purchase Cléo from the comfort and convenience of home. We think the customer will appreciate the line’s European charm and attractive price points.”

This story first appeared in the January 19, 2007 issue of WWD. Subscribe Today.

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