FEKKAI LANDS SECOND L.A. LOCATION: Frédéric Fekkai has signed a lease to open a salon located at 8457 Melrose Place in Los Angeles. The salon will be a satellite to its landmark Beverly Hills, Rodeo Drive salon, and will have 17 chairs and one Laura Mercier makeup area. It will be designed by Russell Groves.

SEVENTEEN STAFFERS SHOW SUPPORT: Several Seventeen staffers have traded in their long locks for shorter tresses, but their new do’s aren’t a reflection of the short hair trend. The short haircuts are to show support for Seventeen publisher Jayne Jamison, who was diagnosed with breast cancer in March, underwent chemotherapy and subsequently lost her hair. Jamison’s assistant, Soon Park; Monica Fitzsimmons, an account manager, and Karishma Rahman, a marketing coordinator, each cut 10 inches off of her hair and donated it to Locks of Love, a public nonprofit organization that provides hairpieces to financially disadvantaged children suffering from long-term medical hair loss. Jamison’s hair has grown back and she is now wearing a stylish short cut.

BEAUTY FOR BREAKFAST: Change was afoot at this season’s Henri Bendel Beauty Breakfast. In contrast to previous years, Wednesday’s event showcased a far more edited assortment of 25 fragrance, cosmetics and skin care lines. The beauty breakfast had previously taken place on the store’s main beauty floor, but this year it made its debut in a new location, a smaller space on an upper level. Claudia Lucas, senior vice president and general merchandise manager of beauty at Henri Bendel’s, felt it was time for a change based on feedback she received from editors. “It had become too much,” said Lucas. “The feedback we were getting from journalists was that they couldn’t get around.” Lucas put a new emphasis on product innovation and newness to brands entering the U.S. market. “We wanted to show either complete newness or existing brands with significant newness, in addition to getting creators of the brand in front of you, like Ted Gibson.” Bendel’s plans to increase its fragrance offerings this spring by expanding its independent perfumery business. Lucas attributes the trend to a heightened interest in the quality of ingredients and the history of perfumes. “We’re going to have more activity around fragrance this spring than we’ve had over the past six years,” said Lucas, who added that half of Bendel’s business was driven by independent brands with small creators and noses. “This is a big comeback for us in this category, and we had to wait for the right time.” Over the last two years, Lucas has witnessed a shift to niche and independent products as consumers look for something unconventional and authentic. Starting in February, the store will begin rolling out fragrances exclusive to Henri Bendel, such as Teo Cabanel, Etat Libre d’Orange and Ellie D Perfume. In the fall, Bendel’s will launch Romano Ricci’s fragrance line Juliette Has a Gun, which brings together pop culture and fragrance. Other highlights at the breakfast were skin care and body care lines from Diana B. and Lisa Simon.

This story first appeared in the January 26, 2007 issue of WWD. Subscribe Today.

YSL NAMES MARKETING VP: YSL Beauté has appointed Gillian Gorman vice president of marketing in the U.S., a new position. Gorman most recently worked in marketing at YSL Beauté in the U.K. Prior to joining YSL Beauté, Gorman held positions at L’Oréal brands Kerastase, Biotherm and Lancôme. In her new post, Gorman reports to Maggie Ciafardini, chief executive officer and managing director of YSL Beauté. Gorman’s responsibilities include overseeing marketing plans and working on synergies between YSL Beauté’s fragrance and beauty divisions.

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