FEKKAI LAUNCH PARADE: Frédéric Fekkai will be speaking to the British press next week to promote the launch of his hair care products to 15 Space NK stores in February. Fekkai is also in the process of putting together a day of education and networking, called Hair & Beyond, for members of the salon industry. The event, scheduled for April 25 at the W Hotel at 541 Lexington Avenue in New York, will feature color and cut demonstrations, keynote speakers, a runway show and a cocktail reception. Seating is limited to 250 guests; the all-day affair costs $500. Also, Fekkai’s Palm Beach, Fla., salon in the Brazilian Court Hotel is slated to open in January, to be headed by creative director Bernard Arapoglou.

This story first appeared in the November 14, 2003 issue of WWD. Subscribe Today.

BLISS FOR THE MISTER: Bliss Soho in New York will unveil its newly improved men’s locker room on Monday, featuring a new steam shower, new lighting, custom digital lockers and new furniture. Two new treatments designed specifically for men have been added, also, including Homme Improvement, the male version of Bliss’ triple oxygen facial, and the “manly-cure,” a manicure for men.

HAIR TOME: Guy Mascolo, one of the three Mascolo brothers that operate the Toni & Guy salon business in the U.S., has written a book about his family and their hair care empire, titled The Birth of Toni & Guy. The book, published by Circular Sounds, will be sold in salons beginning this month.

WAX ON, WAX OFF: Peter Waxman, who worked for the Dove brand for the last 12 years, has moved to parent company Unilever’s Best Foods division. Waxman’s most recent position as marketing director, Dove Skin & Masterbrand U.S., remains open but the company said it looks to fill it quickly.

NEW BLOOD: Matt Dumas has joined Clairol Professional as director of marketing. Most recently, Dumas served as brand manager for P&G’s Pampers and Vicks brands in Geneva for Western Europe. Dumas succeeds Ruth Frantz who left the company in the spring. Dumas reports to Jeanne Matson, general manager of Clairol Professional.

BEAUTY MAKEOVER: PH Beauty and Freeman Cosmetics has made several executive changes to its ever-growing beauty empire. Most recently, the company named Suzanne Nall director of operations and finance, responsible for all financial and operational practices of both divisions. Todd Bennett, who for the past eight months acted as a consultant to pH Beauty, has been named director of packaging and product procurement.?He will now be responsible for overseeing both pH Beauty and Freeman products.

Heather Johnson is joining the company’s international sales department, responsible for the analysis and future direction of the company’s international business strategy. Michele Rodriguez, who has been with pH Beauty since 2002 as both an international sales and marketing associate and office manager, will be integrated into a full-time position in the international department. And, Kelly Kimball has joined the company as a sales and customer service associate responsible for daily order input and customer relations.

STRAIGHT TALKING: Rusk is serious about straight hair: The company is launching four new ceramic straightening irons to salons in December, with the idea that stylists will recommend the irons to their clients. Rusk expects the irons to generate $7.5 million in sales next year. The irons will be supported with a $500,000 consumer print advertising campaign in 2004. There’s a Rusk Str8 Iron version for everyone, such as the model with half-inch plates that’s best suited for short hair styles. One-and-a-half-inch, 2-inch and 2 1/2-inch versions are available, too. The ceramic technology, as opposed to steel, “creates smooth silky hair and eliminates frizz,” said Ilana Haber, marketing manager for Rusk. The irons will retail for $134.99 to $166.50, and will be available in 5,000 U.S. stores and salons.

H2O POR FAVOR: AquaSante’s three newest body products are designed to keep skin smooth, silky and hydrated during the winter months. There’s AquaSante Aromatic Complex, a spray-on body oil, formulated with six essential oils: mint, lavender, peppermint, orange, chamomile and clove. A moisturizing body lotion with marine extracts, as well as a hand cream with shea butter, have also been designed to keep dry, flaky skin moisturized. Each product is available at select U.S. spas, including Turnberry Spa in Aventura, Fla.; the line retails for between $17 for the hand cream and $30 for the body oil.

COLOR PRESERVATIVE:Wella is launching Color Preserve, a new hair care line that promises to prolong hair color for up to 78 percent longer than competitor shampoos. In addition to its exclusive P3 complex, Color Preserve contains apricot oil, pro vitamin B5 and color preserving molecules to keep hair color from fading. The line includes shampoo, conditioner, a detangler, a deep treatment and shine drops. Products retail from $11 for a 12-oz. container of shampoo to $13.50 for the 5.1-oz. deep treatment.

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