Francky L'Official and Henri Elfassi of the Francky L'Official Paris salon, formerly Salon A Deux.

Having cornered the uber luxurious hair treatments market, Kerastase is now out to jazz up the most basic of hair products: hair spray.

FIRM HOLD: Having cornered the uber luxurious hair treatments market, Kérastase is now out to jazz up the most basic of hair products: hair spray. Kérastase’s inaugural hair spray, called Double Force, is designed to provide hold while strengthening hair with ceramides. Its formula also includes UV filters to protect hair from environmental factors, such as the sun. Double Force, which sells for a suggested retail price of $34, began rolling out to salons this month. Earlier this fall, Kérastase reintroduced its Volumactive Collection. Each formula now contains Ampli-Ciment Complex, said to volumize, condition and repair hair. The line includes Bain Volumactive shampoo, Masque Volumactive Contouring Treatment Care, Mousse Volumactive and Spray Volumactive leave-in treatment. A salon treatment, called Concentré Vita-Ciment, is also available.

NEW GUARD: Salon A Deux bids adieu, but only briefly. The Upper East Side salon to socialites and celebrities is changing its name to Francky L’Official Paris, a reflection of its newest addition, Francky L’Official, a Parisian “master” stylist in avant-garde hairstyling, now the salon’s artistic director. The salon’s owner, master stylist Henri Elfassi, has operated the salon on 1117 Madison Avenue for nearly 20 years. L’Official is charged with intensifying the salon’s fusion of cutting and coloring techniques.

WINNERS’ CIRCLE: Health Magazine held its seventh annual Healthy Beauty Awards luncheon this week and to choose a winner in each of the 14 categories a trio of dermatologists waded through a field of contestants that originally numbered 750. Dermatologists Marsha Gordon, Lisa Donofrio and Grace Pak chose honorees including Neutrogena Clean Lash mascara, Chanel Double Perfection foundation and B. Kamins lip balm. Awards also went to Ponds Fresh Start cleanser, Boscia facial moisturizer and Clinique eye cream. Other brands honored included Calgon, Olay, Kanebo, Matrix, Aussie, Rich Girl, Flawless and Ocean Potion.

THE KINDEST CUT: Rodney Cutler, owner of two eponymous Manhattan-based salons, has teamed up with Anthony Barrow, one of his senior stylists, to create Cutler Education Contemporary Classics, a DVD intended for education and motivation. The 20-minute presentation illustrates haircuts using both scissors and a straight-edge razor, and also illustrates editorial finishes to hair. The DVD retails for $49.99 and is available at Cutler’s salons and behindthechair.com.

This story first appeared in the October 28, 2005 issue of WWD. Subscribe Today.

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