MAYBELLINE TAPS MAUKSCH: Jane Mauksch has joined Gotham Inc. as global creative director for Maybelline. Mauksch has previously held top creative positions in the beauty industry, such as senior vice president and creative director worldwide at the Estée Lauder Cos.’ Clinique labs. After eight years at Clinique, Mauksch left in June 2003 to become a creative branding consultant, working for a number of clients in the beauty industry, including The Skin Cancer Foundation. Gotham Inc. is a wholly owned agency of Interpublic Group of Cos., with offices in New York and Paris.
TOP HONORS: Marc S. Pritchard and Stephen I. Sadove, vice chairman and chief operating officer, Saks Incorporated, are being honored by the James E. Marshall OCD Foundation at the second annual Beyond Beauty gala at The Union League Club in New York Feb. 7. Pritchard, president of global cosmetics and retail hair colorants for Procter & Gamble, will be presented with an award for showing commitment to obsessive compulsive disorder, which affects six million Americans, by actress-model Molly Sims, who appears in the NBC show “Las Vegas.” Sadove will receive his award from Michael Fishoff, chief financial officer of Coty Inc.
TRUE SUCCESS: Alison Raffaele’s new signature product, True Concealer Duo, was introduced on the fourth anniversary special of QVC’s “Hot Beauty” show. Approximately 2,000 units of Raffaele’s yellow-based concealer combo, available in three shades and retailing for $31.67, were sold. Nearly 1,000 additional units were ordered through QVC’s wait list program. Judging by sales, the medium shade was the most popular seller, followed by light and dark.
SPRING FLING: Emani Professional Cosmetics launched five new spring colors as additions to the Crushed Mineral Cheek Colors and Color Dust collections. All four Dust colors — Peach Attitude, Starlight, Pink Junkie and Bamboo — transform from eye color to lip color in seconds. The ingredients are free of preservatives and made from pure minerals. Barely There, the new cheek color, retails for $12, and color dust sells for $8.
FUN IN THE SUN: For the sixth year, MAC will serve as the exclusive makeup provider at the Sundance Film Festival. At the MAC concierge in the House of Blues Foundation room at the Ski House at the Canyons Resort, celebs will be able to book on-call appointments. The MAC Pro Team, a group of senior makeup artists, will provide makeup applications for the various events. Several MAC products will launch at Sundance, including Chromeglass, a lip gloss available in 12 shades, and a limited-edition case created by MAC and executive producer Nigo. The case contains MAC’s Lip Conditioner and Blot film.
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FOUNTAIN OF YOUTH: Carita is launching Pearl of Youth, a collection of three antiaging facial products. Pearl of Youth is an antiaging day cream designed to firm, tone and smooth the skin, while protecting it from environmental factors. Pearl of Youth Nutritive aims to replenish very dry skin through its ingredients. Meanwhile, Pearl of Youth Night serves as a multirevitalizing antiaging product, repairing, firming and stimulating the skin at night. Carita’s new items will retail at Fred Segal, fredsegalbeauty.com, and select salons and spas for $190 per item.
MUD PIE: Cornelia Day Resort launched a skin care system: Cornelia Essentials, an antiaging skin care line and Cornelia Works, an antiblemish collection. An exclusive ingredient is used in its skin care lines — mud extract from a lake in Romania. The products contain ingredients including vitamins, minerals, fatty acids and enzymes. Cornelia Essentials is a collection of 16 products, including cleansers, moisturizers and serums. Cornelia Works consists of four products, including a cleansing gel, moisturizer, serum and clarifying mask. Cornelia partners with 15 biotechnology labs around the world to make its products. The items will range in price from $60 to $150 and will be sold at Cornelia, cornelia.com and select Victoria Secret stores.
L’OREAL PROMOTION: L’Oréal has appointed Lise Bellavoine marketing director in charge of brand, image and new consumer services for its travel retail worldwide division. In the newly created post, her role will be to oversee the coherence in international brand positioning and image. For two years, Bellavoine has been marketing manager of Lancôme’s makeup division and two years prior to that was marketing manager of Helena Rubinstein’s makeup division. Bellavoine joined L’Oréal’s consumer products division in 1996. She will report to Vincent Boinay, worldwide managing director of travel retail for L’Oréal’s luxury products division.
PERRARD TO INTERBRAND: Brand consultancy Interbrand has appointed Olivier Perrard managing director of its retail division. Perrard, who will report to the firm’s director, Jean-Baptiste Danet, has worked in the fragrance industry for 20 years. Most recently, Perrard was managing director of fragrance supplier Symrise. He also worked at Givaudan. Interbrand operates in 29 countries with a workforce of 1,000 people. The firm’s services include advice on brand creation and evaluation, brand positioning, visual and verbal identity and packaging.
L’OREAL CHALLENGE: Some 40,000 students from 125 countries applied this year to take part in L’Oréal’s e-Strat Challenge, the Internet business strategy game run by the French beauty giant. From that pool, about one-tenth of the undergraduate and MBA applicants were selected to compete online in running virtual cosmetics companies. Finalists will present their business plans to L’Oréal executives in April. In a press statement, Geoff Kingsley, executive vice president of human resources at L’Oréal, said, “For us, this is a unique opportunity to identify the brightest and most talented students in a real business environment who could join L’Oréal and become future L’Oréal managers.” The number of applicants for the L’Oréal e-Strat Challenge has rocketed since 1999, when 1,800 applied for the game’s first session.
UNILEVER MOVE: Unilever has named Todd Tillemans vice president and general manager of its U.S. skin business. He replaces John Replogle, who left to become president and chief financial officer for Burt’s Bees. Tillemans will now report to Mike Polk, group vice president for Unilever U.S. Prior to his new role, Tillemans was vice president and general manager of Unilever’s U.S. deodorant business. His is credited with growing the category across Unilever’s AXE, Dove, Suave and Degree brands. Replogle replaces Doug Meyer, who left to pursue other interests.