PARTY HAIR: Got2B is launching a new hair care line, Styl-tini, with scents designed after popular martinis. The line, which was formulated by salon company Schwarzkopf, includes 24 Hour Laminating Shine Hairspray, 24 Hour Power Grip Spray Gel, 24 Hour Hair Thickener, 24 Hour Root 2 Tip Hair Silkener and a 24 Hour Smoothing Crème Gel. Each item retails for $5.99 and will be available in food, drug and mass stores in February.

MAGIC WAND: The Repelle Skin Shield Wand may be what every home hair colorer has ever dreamed of. The new item, which resembles a lip balm, deposits a smooth formula around the hairline so that if hair color accidentally gets onto skin it can be easily wiped off. The gentle formula uses a derivative of grape-seed oil, shea butter, aloe and vitamin E. Repelle founder Jeffrey Goldstein said 57 percent of women who color their hair at home complain about the mess hair dye leaves on their skin. Repelle will retail for $4.99 nationwide at Walgreens, walgreens.com and salons in February.

REN ENTERS SEPHORA: Ren Clean Skin Care is expanding its distribution as it launches its skin and body care lines in some 35 Sephora stores in March. Starting next month, Ren products will be sold online at sephora.com. Currently Ren items are sold in the U.S. at all C.O. Bigelow apothecaries and Barneys New York stores. Some bestsellers include the Frankincense and Boswellia Serrata Revitalizing Repair Cream and Omega 3 Overnight Lipid Renewal Serum. Industry sources estimate that, by the end of this year, the company will bring in about $1.5 million in retail sales.

HAMPTON BOTTLES IT UP: Skin and sun care company Hampton Sun, known for its tanning oils, gels, lotions, after-sun moisturizers and shimmer bronze creams, is breaking into the fragrance market in March with the launch of Privet Bloom. Developed with manufacturer Ungerer & Co., the floral fragrance is designed to capture the essence of the Hamptons in a bottle. Ranging in price from $49.50 for a 1.7-oz. eau de parfum to $65 for an eau de toilette, Privet Bloom is composed of top notes of lemon verbena and bergamot, middle notes of white hyacinth petals and bottom notes of sea grass and cucumber. By March, the fragrance will be sold in about 50 doors including Fred Segal and the Ritz-Carlton properties and, in April, will launch at Henri Bendel.

This story first appeared in the January 5, 2007 issue of WWD. Subscribe Today.

GUERLAIN CELEBRATES: To celebrate the success of its Bergdorf Goodman in-store La Maison Guerlain boutique, executives gathered together for a Champagne toast late last month. Surpassing $1 million by the end of last year, Guerlain’s overall business at Bergdorf doubled in 2006. “Limited-edition and exclusive items are important to the Bergdorf customer,” said Pamela Baxter, president and chief executive officer of LVMH Perfumes & Cosmetics, North America. “Guerlain customers are loyal clientele. They’re not just New York clients, but they’re clients who shop around the world.” Baxter added that skin care sales have doubled, led by the Orchidée Impériale Exceptional Complete Care Cream. “Guerlain is able to showcase the rich heritage of the brand, and our customers have responded beyond our expectations,” said Pat Saxby, Bergdorf Goodman’s vice president and divisional merchandise manager. “The Guerlain boutique showcases an exclusive array of products only found here in our store.”

CVS STANDS FIRM: The rival bidder attempting to break up the merger of CVS Corp. and pharmacy benefits manager Caremark Rx Inc. sent a letter to Caremark stockholders Thursday urging them to reject the proposed combination of CVS/Caremark. Express Scripts Inc. said in the letter it “has made a superior proposal” to acquire Caremark “for $29.25 in cash and 0.426 shares of Express Scripts stock for each share of Caremark.” CVS quickly issued a statement in response, saying it “reiterated its firm commitment” to the planned merger with Caremark. The drugstore chain noted late last month its proposed deal cleared a regulatory hurdle when antitrust waiting period Hart-Scott-Rodino Antitrust Improvements Act of 1976 expired without the Federal Trade Commission requesting more information on the merger with Caremark. “[CVS] intends to proceed as planned to close its transaction during the first quarter of 2007,” CVS said in the statement issued Thursday. CVS has claimed its proposed merger will produce cost-saving synergies of $400 million and Express Scripts has claimed its bid will produce cost synergies of $500 million.

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