PARTY HEARTY: Biolage is on the party circuit. The professional hair care brand has partnered with Self magazine to participate in the Self-VH1 “Most Wanted Bodies” party, a behind-the-scenes look at how the sexiest stars in the entertainment world get in shape, which takes place Wednesday, March 15. Guests will be treated to special “Biolage Mint Condition” cocktails, Peels custom fruit-flavored martinis and Propel water. This past Sunday for the Oscars, the brand hosted an Oscar viewing party with Entertainment Weekly magazine at Elaine’s — attended by the likes of Marcia Gay Harden, Sophia Bush, Bobby Flay, Stephanie March, Fran Drescher, Ivanka Trump and Beth Ostrosky — all of whom took home one of the magazine’s legendary gift bags worth more than $30,000. The bags included weekend trips to the James Hotel in Chicago and The Amara Creekside Resort in Sedona, Ariz., membership in a private jet service, a full range of products from Biolage’s new Volumatherapie and Smooththerapie lines, products from StriVectin and Innovative Skincare, James Jeans, Ashley Dearborn shoes and diamond jewelry by Rosalina the Ice Queen.

THYMES GO HOME: Long known for its bath and body products, Thymes is entering a new category this spring with the introduction of the Home Thymes collection. The line will be available in four fragrances including apricot quince, kumquat lime, lavender bergamot and mandarin coriander. Consisting of nine products, the collection will feature everything from Hard-Working Hand Cream to an All-Purpose Cleaner. The line is composed of natural ingredients, along with flower extracts and essential oils. The products, ranging in price from $9 for the All-Purpose Cleaner to $85 for the luxury gift set, will slowly be rolling into stores within the next few months but the entire collection is currently available at Industry sources estimate first-year sales for the Home Thymes collection (not including their bath and body lines) to near $3 million.

COLOR ME HAPPY: This month celebrity hairstylist Ted Gibson launches “Beauty Is Individual,” a new line of shampoo and conditioners designed to create custom-blended color, giving as much — or as little — color desired. Retailing at $36 for a 10-oz. container, each product is packaged in a dual-chambered bottle with color pigment in one side and shampoo or conditioner in the other. The five shades — Glimmering Gold, Vivacious Violet, Captivating Copper, Brazen Brown and Ravishing Raven — can be used with all hair hues whether for color-treated or natural hair. The line is now shipping to 12 Saks Fifth Avenue doors and is expected to generate approximately $1 million by yearend. At Saks’ New York flagship, customers can stop by the Ted Gibson counter to receive a free hairstyling and touch-up.

This story first appeared in the March 10, 2006 issue of WWD. Subscribe Today.

NARS APPOINTS CEO: Satoko Mitani has been appointed chairman and chief executive officer of New York-based Nars Cosmetics Inc. She succeeds Yasuaki Seko, who has stepped down from the post. Prior to joining Nars, which is wholly owned by Shiseido Co. Ltd., Mitani worked at Oracle Japan Corp., where she held the title of executive officer and oversaw corporate strategy and operations. Before that, she was a strategic consultant at McKinsey & Co. Additionally, Nars has promoted Kimberley Thomas to vice president of sales for North America. Thomas was most recently executive director of domestic sales.

VOIN TO YSL: Jean-Denis Voin has been named brand director of Yves Saint Laurent Parfums. Voin’s new duties include heading international marketing for fragrances, cosmetics and skin care at the brand, which is part of YSL Beauté. The company is owned by PPR’s Gucci Group. Voin, who has worked for more than 20 years in international marketing for Unilever, replaced Laurent Houel, who left YSL Beauté a year ago. In his new post, Voin will report to Chantal Roos, YSL Beauté’s managing director.

BRINGING UP BETSEY: Wild-child fashion designer Betsey Johnson has a new project: a fragrance, expected this fall. Colourful Licenses has just acquired the worldwide license for Betsey Johnson Beauty. In the U.S., the Karis Group has signed on to be the exclusive sales agent for Colourful Licenses, which represents Johnson.

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