THAI MASSAGE: A spa dedicated to Thai and Oriental beauty traditions is opening Aug. 1 in SoHo. Thai Privilege Spa, at 155 Spring Street, measures 7,000 square feet and offers massage treatments in 300-square-foot pavilions; facials without steam machines or laser equipment, and body treatments with hands-on healing power. The back-to-basics approach has been a hit in Thailand and China, where four other Thai Privilege locations exist. Prices start at $110 for a 60-minute Deep Detox Aloe Facial and reach $230 for a 90-minute Privilege Scrub or Anti-Cellulite Body Massage, which is performed with two therapists.

ULTA-MATE STYLE: Next Tuesday, In Style’s seventh annual fall makeover issue hits newsstands. It’s the first issue purchased by a single advertiser, beauty retailer Ulta, which sold space in the magazine to its manufacturer partners. Brands such as Jonathan Product, Iman Cosmetics, Rusk, Karina, DermaNew and OPI all placed ads in the 160-page issue, which features Evangeline Lilly of “Lost” on the cover. Each ad page features an “available at Ulta” stamp, to reinforce the retailer’s brand. According to the magazine, published by Time Inc., In Style provided selling materials to Ulta, which then sold ad pages to its vendors. In September, Ulta stores in Chicago, Dallas, Atlanta and Miami will hold in-store events promoting the partnership.

PROFESSIONAL FIX: Textureline executives have created what they claim to be the perfect hair spray. Infinium by Textureline has been designed for stylists, especially those who work behind the scenes at fashion shows, to provide fast-drying hold with flexibility. Textureline said Infusion is the first microdiffusion spray in the U.S. and is formulated as a very fine mist for even distribution. Infinium enters salons in November and will retail for $18 per 7.6-oz. container.

SUN BLOCK: L’Oréal USA is launching a new daily moisturizer this fall under its La Roche-Posay brand, formulated with Mexoryl SX, a filter that is photo-stable and protects against short UVA waves. The beauty house, a division of L’Oréal SA, recently received FDA approval to use Mexoryl SX in the U.S. The filter, owned by L’Oréal, has been used in the company’s products in Europe and Canada for more than 10 years. The daily moisturizer, Anthelios SX, also contains octocrylene and avobenzone — Parsol 1789 — which protect against UVB waves and long UVA waves. Anthelios SX with SPF 15 will be sold in doctors’ offices in September for $29. The company plans retail distribution soon.

This story first appeared in the July 28, 2006 issue of WWD. Subscribe Today.

BEIERSDORF TO SELL FACTORY: Beiersdorf said it plans to sell its Hirtler soap factory in Heitersheim, Germany. As part of an ongoing restructuring of its consumer supply chain, the Hamburg group said it was investigating possible buyers for the subsidiary, which specializes in producing high-quality soap for the Beiersdorf Group. Beiersdorf emphasized that Hirtler’s 93 employees were not in danger of losing their jobs. The planned sale is part of a larger alignment within Beiersdorf’s consumer supply chain that, when completed, is expected to bring annual savings of $125.7 million at current exchange. The savings will be used for product development.

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