Agenda is considered the edgier alternative to ASR, with a focus on streetwear and T-shirts, but the four-year-old event also welcomed trend-conscious sportswear labels such as Le Tigre, BB Dakota, E.C. Star and WeAretheSuperlativeConspiracy. All participated for the first time in the three-day show at the San Diego Concourse that ran concurrent with ASR.

Trends that did well at ASR — allover prints, dresses and skinny jeans — were also prevalent at Agenda, albeit with a twist. San Diego’s Iron Fist adorned its low-rise skinny denim with stars. Costa Mesa, Calif.-based E.C. Star offered dresses evoking the Sixties, including a black-and-white plaid sleeveless shift with white trim shaped in the form of an arrow.

Jeremiah Myers, head of U.S. specialty sales for New York’s Le Tigre, displayed items from spring, summer and fall, saying retailers are booking orders as short as three months before delivery to keep pace with fast-changing trends. Top sellers from the summer collection included a jersey shirtdress with an allover geometric print and a red-striped cotton jacket with a funnel neck and wide cuffs, which Japanese department store Isetan ordered at the show, he said.

Obey, based in Santa Ana, Calif., combined trends from the Sixties and contemporary with a double-breasted swing coat made of cotton slub yarn French terry printed all over with laurels. “We’re trying to do streetwear but go back to more classic looks,” said company president Don Juncal.

Nonetheless, Obey’s iconic graphic of Andre the Giant’s face remained a draw for Eric Meagher, buyer for board sports shop IWS in Laguna Beach, Calif., who said he shopped for fall items such as thermal shirts and “anything punk.”

This story first appeared in the January 31, 2007 issue of WWD. Subscribe Today.

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