NEW YORK — Spyder Active Sports is keeping it in the family.

Jake Jacobs, son of founder David Jacobs, has been promoted to president and chief operating officer of the fast-growing ski lifestyle company, taking over as president from his father, who remains chief executive officer.

Jake Jacobs, 43, will continue the responsibilities he had as senior vice president of product and now will also oversee operations, production, development, sales and marketing. Spyder, which has estimated sales of about $85 million and is based in Boulder, Colo., is majority owned by private equity firm Apax Partners.

“We have been building up to this transition for the better part of the year,” said Jake Jacobs in a phone interview Monday. “We have been on a steady growth track and my goal is to continue to build our business in the ski industry and become a significant player in the wider outdoor market.”

Jake Jacobs has primarily worked at Spyder, apart from a brief stint at Nike. The company said the original idea for the company came from Jake, who at the age of 16 brought home a padded ski sweater from a ski camp in Argentina.

“Jake Jacobs has been thoroughly involved in executing Spyder’s business strategy and has been integral to the company’s success,” David Jacobs said in a statement.

The 27-year-old company has been building up its women’s business, which accounts for about 30 percent of sales and has been expanding its offerings in multisport outdoorwear and children’s. Jake Jacobs said Spyder for the first time in 2007 will have spring lines in addition to its core winter collections. Spyder also sponsors professional skiers and is the official supplier for teams such as the U.S. Alpine and Canadian Freestyle.

This story first appeared in the October 11, 2005 issue of WWD. Subscribe Today.

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